Marketing (MKTG)

An examination of basic marketing activities involved in the flow of goods, services, and ideas from producer to consumer or industrial user. A managerial emphasis designed for students with limited or no academic experience in marketing.

An advanced study of contemporary marketing management concepts, tools of analysis, and implementation of marketing programs.

Prerequisite: MKTG 5311.

This course introduces students to the cutting edge social media tools necessary to perform effectively as marketing professionals.  Topic coverage includes the understanding of social media unique structure, emerging segmentation and positioning practices, as well as evaluation and implementation of a social media marketing strategy. 

A study of the environment within which a firm operating outside the U.S. considers the political, social, and economic variables that impact marketing decisions.

Prerequisite: MKTG 5311.

An overview of the area of marketing research. A managerial orientation is used stressing such topics as the informational needs of marketing managers, the application of research in marketing management, decision models and concepts, and research concepts and data analysis methodology.

Prerequisite: MKTG 5320.

in an identified topic in marketing. May be repeated for significantly different topics with written permission from the Director of Master's Programs.

Contact Director of Master's Programs.