Business Analytics and Information Systems, BBA
Program Description
The Business Analytics and Information Systems (BAIS) major is designed for students to develop skills and knowledge needed to implement and oversee data-driven business decisions using information systems, including (i) collecting and managing data, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Business analytics makes extensive use of data visualization, data mining, and optimization. The applications of business analytics span all functional areas.
Students of Business Analytics and Information Systems major are ideally suited to enter the dynamic world of business in the role of business analyst, business intelligence analyst, consulting, systems analyst, database administrator, and many others.
This major is offered on the Island Campus.
Students should complete the Business Foundation Curriculum in the freshman and sophomore years.
BBA Student Learning Goals and Objectives
- G1. To Be Effective Communicators
- CG1.O1 – Demonstrate the ability to write professionally
- CG1.O2 – Prepare and deliver professional presentations
- CG1.O3 – Practice professional interactions
- G2. To Be Competent in Business Practices
- CG2.O1 – Demonstrate key concepts in business disciplines
- CG2.O2 – Use technology to analyze relevant data
- G3. To Be Good Decision Makers
- CG3.O1 – Identify key factors for decision making
- CG3.O2 – Analyze alternative solutions and make a decision
- G4. To Be Good Citizens
- CG4.O1 – Identify ethical concepts
In addition, all Business Analytics and Information Systems Majors will demonstrate basic knowledge of Business Analytics and Information Systems theories and an understanding of how to apply concepts correctly.
General Requirements
Requirements | Credit Hours |
---|---|
Core Curriculum Program | 42 |
University Seminar (when applicable)1 | 0-2 |
Business Core | 45 |
Business Analytics and Information Systems Major Requirements | 24 |
Electives | 9 |
Total Credit Hours | 120-122 |
- 1
Full-time, first time in college students are required to take university seminar.
- USSE 1201 University Seminar (2 sch)
Program Requirements
Code | Title | Hours |
---|---|---|
Full-time, First-Year Students | ||
USSE 1201 | University Seminar * | 2 |
Core Curriculum Program | ||
University Core Curriculum | 42 | |
Business majors are required to complete the following courses as part of their University Core Curriculum Program: | ||
Macroeconomics Principles * | ||
Mathematics for Business and Social Sciences 1 | ||
Business Core | ||
BUSI 0011 | COB Orientation 2,* | 0 |
ACCT 2301 | Financial Accounting | 3 |
ACCT 2302 | Managerial Accounting | 3 |
BAIS 2301 | Computer Applications in Business * | 3 |
BAIS 3310 | Management Information Systems Concepts *,^ | 3 |
BAIS 3311 | Data Analysis and Statistics * | 3 |
BLAW 3310 | Legal Environment of Business * | 3 |
ECON 2302 | Microeconomics Principles * | 3 |
FINA 3310 | Financial Management * | 3 |
MATH 1325 | Calculus for Business & Social Sciences 1 | 3 |
MGMT 3310 | Principles of Management | 3 |
MGMT 3315 | Business Communications * | 3 |
MGMT 4388 | Business Strategy * | 3 |
MKTG 3310 | Principles of Marketing * | 3 |
OPSY 4314 | Operations Management * | 3 |
International Business Course | ||
Select one of the following depending on major: | 3 | |
Multinational Entities: Accounting and Consolidations (for Accounting Major) 3,* | ||
International Economic Issues (for Business Economics Major) | ||
International Finance (for Finance Major) | ||
Multinational Management (for Management Major) * | ||
International Marketing (for Marketing Major) | ||
International Business (for all other Majors) | ||
Business Analytics and Information Systems Major Requirements | ||
BAIS 3320 | Database Management | 3 |
BAIS 3330 | Programing in Business Analytics | 3 |
BAIS 3340 | Business Intelligence and Analytics | 3 |
BAIS 4310 | Decision Modeling in Business | 3 |
BAIS 4320 | Data Mining for Business Intelligence | 3 |
BAIS 4330 | Predictive Analytics | 3 |
Business Analytics and Information Systems Electives | ||
Select 6 hours from the following: | 6 | |
Data Analytics for Accounting | ||
Systems Analysis and Design | ||
Business Data Communication and Networking | ||
Electronic Commerce Management | ||
Website Development for Business | ||
IT Project Management | ||
Big Data Analytics | ||
Current Topics in Business Analytics and Information Systems | ||
Directed Individual Study | ||
Internship in Business Analytics and Information Systems | ||
Economic Data Analysis for Business | ||
Marketing Research | ||
Electives | ||
Upper-level Business Elective | 3 | |
Business Elective | 3 | |
Non-Business or Business Elective | 3 | |
Total Hours | 122 |
- 1
Higher level mathematics course may be accepted as a substitute with approval.
- 2
All Business Majors and Minors must complete BUSI 0011 COB Orientation (0 sch) before or during their first semester enrolled in upper-division Business courses.
- 3
ACCT 3318 Multinational Entities: Accounting and Consolidations (3 sch) may be taken as either International Business Course or as an Accounting Elective but not both.
- *
Online offering
- ^
Blended offering
Note:
Course prerequisites are strictly enforced.
Course Sequencing
First Year | ||
---|---|---|
Fall | Hours | |
BUSI 0011 | COB Orientation | 0 |
Creative Arts Core Requirement | 3 | |
ECON 2301 | Macroeconomics Principles | 3 |
HIST 1301 | U.S. History to 1865 | 3 |
Life & Physical Science Core Requirement | 3 | |
USSE 1201 | University Seminar | 2 |
ENGL 1301 | Writing and Rhetoric I | 3 |
Hours | 17 | |
Spring | ||
COMM 1311 | Foundation of Communication | 3 |
HIST 1302 | U.S. History Since 1865 | 3 |
ECON 2302 | Microeconomics Principles | 3 |
Language, Philosophy & Culture Core Requirement | 3 | |
MATH 1324 | Mathematics for Business and Social Sciences | 3 |
Hours | 15 | |
Second Year | ||
Fall | ||
ACCT 2301 | Financial Accounting | 3 |
Business Elective | 3 | |
Component Area Option Core Requirement | 3 | |
MATH 1325 | Calculus for Business & Social Sciences | 3 |
POLS 2305 | U.S. Government and Politics | 3 |
Hours | 15 | |
Spring | ||
ACCT 2302 | Managerial Accounting | 3 |
Component Area Option Core Requirement | 3 | |
Life & Physical Science Core Requirement | 3 | |
BAIS 2301 | Computer Applications in Business | 3 |
POLS 2306 | State and Local Government | 3 |
Hours | 15 | |
Third Year | ||
Fall | ||
BAIS 3311 | Data Analysis and Statistics | 3 |
BAIS 3310 | Management Information Systems Concepts | 3 |
BAIS 3320 | Database Management | 3 |
BAIS 3330 | Programing in Business Analytics | 3 |
BLAW 3310 | Legal Environment of Business | 3 |
Hours | 15 | |
Spring | ||
FINA 3310 | Financial Management | 3 |
MKTG 3310 | Principles of Marketing | 3 |
BAIS 3340 | Business Intelligence and Analytics | 3 |
BAIS 4310 | Decision Modeling in Business | 3 |
BAIS Elective | 3 | |
Hours | 15 | |
Fourth Year | ||
Fall | ||
MGMT 3310 | Principles of Management | 3 |
OPSY 4314 | Operations Management | 3 |
International Business Course | 3 | |
BAIS 4320 | Data Mining for Business Intelligence | 3 |
MGMT 3315 | Business Communications | 3 |
Hours | 15 | |
Spring | ||
BAIS 4330 | Predictive Analytics | 3 |
BAIS Elective | 3 | |
Upper Level Business Elective | 3 | |
MGMT 4388 | Business Strategy | 3 |
Non Business Elective | 3 | |
Hours | 15 | |
Total Hours | 122 |