Marketing, BBA

Program Description

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.

Complete the Business Foundation Curriculum in the freshman and sophomore years.

BBA Student Learning Goals and Objectives 

  • G1.  To Be Effective Communicators
    • O1.  Students will demonstrate the ability to identify the appropriate message purpose, select appropriate organization, provide sufficient supporting details, and use effective mechanics.
    • O2.  Students will demonstrate the ability to prepare (content, presentation and media) and deliver (verbally and nonverbally) a professional presentation.
  • G2.  To Be Competent in Business Practices
    • O1.  Students will demonstrate knowledge of key business theories and concepts and will apply these business theories and concepts correctly.
    • O2.  Students demonstrate the ability to incorporate theories, concepts, and practices across multiple disciplines to produce practical answers.
    • O3.  Students will effectively analyze data.
  • G3.  To Be Good Decision Makers
    • O1.  Students will demonstrate the ability to identify valid, reliable and important information applicable to the issue being studied.
    • O2.  Students will demonstrate the ability to analyze multiple responses to issues.
    • O3.  Students will demonstrate the ability to determine and support an appropriate decision.
  • G4.  To Be Good Citizens
    • ​O1.  Students will demonstrate the ability to identify ethical concepts. 

In addition, all Marketing Majors will demonstrate knowledge of key marketing theories and concepts, and the ability to apply these theories and concepts.

BBA Marketing Online Completion

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies. An On-Campus format provides a mix of online, face-to-face, and blended courses. An Online completion format provides 60 hours of online courses. The course schedule for the Online BBA-Marketing option will differ from on-campus course offerings and may not include all course options available to on-campus students.

Entry Requirements

Applicants who have completed 42 hours with a GPA of 2.0 or higher may be accepted into the Online Marketing BBA Completion Program.  Students may transition into the upper division course sequence as they complete the University Core Curriculum and 60 hours including the following courses or their equivalents:

ACCT 2301Financial Accounting3
ACCT 2302Managerial Accounting3
ECON 2302Microeconomics Principles *3
MATH 1325Calculus for Business & Social Sciences3
MISY 2305Computer Applications in Business *3
Non-Business elective3
All Business majors are required to complete the following courses as part of their University Core Curriculum Program:
ECON 2301Macroeconomics Principles *3
MATH 1324Mathematics for Business and Social Sciences (Higher level mathematics course may be accepted as a substitute with approval)3

General Requirements for BBA Degree

Requirements Credit Hours
Core Curriculum Program 42
First-Year Seminars (when applicable)1 0-2
Business Core 45
Marketing Major Requirements 24
Electives 9
Total Credit Hours 120-122

Program Requirements

Full-time, First-Year Students
UNIV 1101First-Year Seminar I *1
UNIV 1102First-Year Seminar II *1
Core Curriculum Program
University Core Curriculum42
Business majors are required to complete the following courses as part of their University Core Curriculum Program:
Macroeconomics Principles *
Mathematics for Business and Social Sciences 1
Business Core
BUSI 0011Cob Student Code of Ethics and Plagiarism 2,*0
ACCT 2301Financial Accounting3
ACCT 2302Managerial Accounting3
BLAW 3310Legal Environment of Business *3
BUSI 0088Graduation Requirements Review0
ECON 2302Microeconomics Principles *3
FINA 3310Financial Management *3
MATH 1325Calculus for Business & Social Sciences 13
MGMT 3310Principles of Management3
MGMT 3315Business Communications *3
MGMT 4388Business Strategy *3
MISY 2305Computer Applications in Business *3
MISY 3310Management Information Systems Concepts *,^3
MKTG 3310Principles of Marketing *3
OPSY 4314Operations Management *3
ORMS 3310Data Analysis and Statistics *3
International Business Course
Select one of the following depending on major:3
MULTINATIONAL ENTITIES: ACCOUNTING AND CONSOLIDATIONS (for Accounting Major) 3,*
International Economic Issues (for Business Economics Major)
International Finance (for Finance Major)
Multinational Management (for Management Major) *
International Business (for all other Majors)
Marketing Major Requirements
MKTG 3315Advertising and Promotional Strategy *3
MKTG 3330Consumer Behavior *3
MKTG 3333Digital Marketing *3
MKTG 4320Marketing Research and Analytics *3
MKTG 4350Marketing Strategy *3
Marketing Electives
Select 9 hours from the following:9
Professional Selling: Concepts and Practices *
Entrepreneurial Marketing *
Retail Management
Sales Management
DISTRIBUTION SYSTEMS IN MARKETING
International Marketing
Social Media Marketing *
Directed Individual Study
Internship in Marketing
Electives
Upper-level Business Elective3
Business Elective3
Non-Business Elective3
Total Hours122

Note:

Course prerequisites are strictly enforced.

General Requirements for BBA Online Completion

Requirements Credit Hours
Business Core 30
Marketing Major Requirements 15
Marketing Electives 9
Business Electives 6
Total Credit Hours 60

Online Program Requirements

(all available Online)

Business Core
BUSI 0011Cob Student Code of Ethics and Plagiarism 1,*0
BLAW 3310Legal Environment of Business *3
BUSI 0088Graduation Requirements Review0
FINA 3310Financial Management *3
MGMT 3310Principles of Management3
MGMT 3315Business Communications *3
MGMT 4388Business Strategy *3
MISY 3310Management Information Systems Concepts *,^3
MKTG 3310Principles of Marketing *3
OPSY 4314Operations Management *3
ORMS 3310Data Analysis and Statistics *3
MGMT 4315Multinational Management *3
Marketing Major Requirements
MKTG 3315Advertising and Promotional Strategy *3
MKTG 3330Consumer Behavior *3
MKTG 3333Digital Marketing *3
MKTG 4320Marketing Research and Analytics *3
MKTG 4350Marketing Strategy *3
Marketing Electives
MKTG 3311Professional Selling: Concepts and Practices *3
MKTG 3325Entrepreneurial Marketing *3
MKTG 4360Social Media Marketing *3
Business Electives
MGMT 3370Entrepreneurship, Creativity, & Innovation *3
MGMT 4320Leadership Development *3
Note: Additional electives may be made available based upon student demand.
Total Hours60

Courses

MKTG 3310  Principles of Marketing  
3 Semester Credit Hours (3 Lecture Hours)  

THE INITIAL COURSE IN MARKETING. DESCRIPTION AND ANALYSIS OF THE FLOW OF GOODS, SERVICES AND IDEAS TO CONSUMERS AND INDUSTRIAL USERS. FACTORS OUTSIDE THE FIRM ARE ALSO CONSIDERED AS THEY AFFECT MARKETING DECISIONS.

Prerequisite: BUSI 0011.

MKTG 3311  Professional Selling: Concepts and Practices  
3 Semester Credit Hours (3 Lecture Hours)  

AN INTRODUCTION TO PROFESSIONAL SELLING AS A MARKETING TOOL. EMPHASIS IS PLACED ON THE THEORY AND APPLICATION OF THE PROFESSIONAL SELLING PROCESS.

MKTG 3315  Advertising and Promotional Strategy  
3 Semester Credit Hours (3 Lecture Hours)  

THE STUDENT WILL LEARN ABOUT THE DEVELOPMENT AND IMPLEMENTATION OF A COORDINATED AND INTEGRATED ADVERTISING AND PROMOTIONS STRATEGY. EMPHASIS IS PLACED ON THE INTERRELATIONSHIPS AMONG ADVERTISING, SALES MANAGEMENT, AND SALES PROMOTION ACTIVITIES.

Prerequisite: MKTG 3310.

MKTG 3320  Basic Advertising  
3 Semester Credit Hours (3 Lecture Hours)  

ADVERTISING CONCEPTS AND A CRITICAL ANALYSIS OF COMMERCIAL ADVERTISING PRACTICES. STUDENTS APPLY ADVERTISING CONCEPTS IN PROJECTS SUCH AS CASE STUDIES, CAMPAIGN EVALUATIONS, AND SIMULATION EXERCISES.

MKTG 3325  Entrepreneurial Marketing  
3 Semester Credit Hours (3 Lecture Hours)  

ENTREPRENEURIAL MARKETING PROVIDES ENTREPRENEURS AND SMALL BUSINESS OWNERS WITH THE KNOWLEDGE NEEDED TO SUCCESSFULLY PERFORM MARKETING ACTIVITIES (PRIMARILY PROMOTION) ON A VERY LOW BUDGET. STUDENTS WILL LEARN THE UTILIZATION OF TECHNIQUES AND THE ANALYSIS OF MARKET CHARACTERISTICS THAT IMPACT THE SMALL ENTREPRENEURIAL ORGANIZATION, ITS PRODUCTS AND SERVICES. ADDITIONALLY, STUDENTS WILL LEARN HOW TO DEVELOP SPECIFIC YET FLEXIBLE MARKETING PLANS AND ACTIVITIES, AND THE EFFECTIVE MANAGEMENT OF PRACTICES, FINANCES, AND OBLIGATIONS ASSOCIATED WITH THE MARKETING OF SMALLER ENTREPRENEURIAL FIRMS. FACTORS INSIDE AND OUTSIDE THE FIRM ARE RESEARCHED AND ANALYZED AS THEY AFFECT SUCCESSFUL SMALL BUSINESS MARKETING DECISIONS.

MKTG 3330  Consumer Behavior  
3 Semester Credit Hours (3 Lecture Hours)  

AN EXAMINATION OF THE PSYCHOLOGICAL AND SOCIAL INFLUENCES THAT AFFECT CONSUMER DECISION MAKING. EMPHASIZES THE DEVELOPMENT OF MARKETING PROGRAMS DESIGNED WITH BEHAVIORAL CONSIDERATIONS IN MIND.

Prerequisite: MKTG 3310.

MKTG 3333  Digital Marketing  
3 Semester Credit Hours (3 Lecture Hours)  

THIS COURSE INTRODUCES STUDENTS TO THE THEORIES, STRATEGIES, TOOLS, AND TECHNIQUES OF EFFECTIVE ONLINE MARKETING. THE COURSE EMPHASIZES THE ESSENTIAL CONCEPTS, METHODS, TECHNOLOGIES, AND DECISION MAKING CRITERIA FOR BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER INTERNET MARKETING. THE BROAD CONCEPTS OF ETHICS, SOCIAL RESPONSIBILITIES, SUSTAINABILITY, AND GLOBALIZATION ARE INTEGRATED THROUGH THE COURSE. TOPICS INCLUDE ONLINE MARKETING RESEARCH, BUSINESS INTELLIGENCE, WEB SITE DESIGN, AND INTERNET MARKETING STRATEGY.

MKTG 3340  Retail Management  
3 Semester Credit Hours (3 Lecture Hours)  

A MANAGERIAL APPROACH TO RETAILING. TOPICS SUCH AS TRADE AREA EVALUATION, BUYING, LAYOUT, PRICING, COST AND EXPENSE ANALYSIS ARE CONSIDERED.

Prerequisite: MKTG 3310.

MKTG 3345  Sales Management  
3 Semester Credit Hours (3 Lecture Hours)  

AN EXPLORATION OF THE PROBLEMS AND PRACTICES OF SALES AND SALES MANAGEMENT. ORGANIZATIONAL STRUCTURE AND DEVELOPMENT OF PROGRAMS TO ASSURE A COMPETENT AND EFFECTIVE SALES FORCE ARE STRESSED.

Prerequisite: MKTG 3310.

MKTG 4310  DISTRIBUTION SYSTEMS IN MARKETING  
3 Semester Credit Hours (3 Lecture Hours)  

AN ANALYSIS OF THE DEVELOPMENT OF INTEGRATED DISTRIBUTION SYSTEMS. TOPICS INCLUDE RETAIL AND WHOLESALE INSTITUTIONS, CHANNEL CONFLICT AND COOPERATION, CHANNEL CONTROL, FRANCHISING AND EMERGING DEVELOPMENTS IN DISTRIBUTION CHANNELS.

Prerequisite: MKTG 3310.

MKTG 4320  Marketing Research and Analytics  
3 Semester Credit Hours (3 Lecture Hours)  

THE STUDY OF RESEARCH IN MARKETING WITH EMPHASIS ON THE COLLECTION AND INTERPRETATION OF DATA AND ITS APPLICATION TO THE SOLUTION OF MARKETING PROBLEMS.

Prerequisite: ORMS 3310 and MKTG 3310.

MKTG 4340  International Marketing  
3 Semester Credit Hours (3 Lecture Hours)  

A STUDY OF THE ECONOMIC, SOCIAL AND CULTURAL ENVIRONMENT OF INTERNATIONAL MARKETING. THE COURSE FOCUSES ON MARKETING DECISION MAKING IN THIS ENVIRONMENT.

Prerequisite: MKTG 3310.

MKTG 4350  Marketing Strategy  
3 Semester Credit Hours (3 Lecture Hours)  

THE STUDY AND APPLICATION OF THE STRATEGIC MARKETING PLANNING PROCESS TO REALISTIC BUSINESS SITUATIONS. TOPICS INCLUDE: STRATEGIES FOR GROWTH AND COMPETITIVE ADVANTAGE; MARKET SEGMENTATION, TARGETING AND POSITIONING; MARKETING MIX STRATEGIES AND TACTICS; CUSTOMER SATISFACTION AND RELATIONSHIP BUILDING; AND EVALUATION AND CONTROL OF MARKETING STRATEGIES. ATTENTION TO ETHICAL CONSIDERATIONS IN MARKETING AND A TRIPLE BOTTOM LINE (TBL) EVALUATION OF MARKETING OUTCOMES.

Prerequisite: MKTG 3310.

MKTG 4360  Social Media Marketing  
3 Semester Credit Hours (3 Lecture Hours)  

A COMPREHENSIVE STUDY OF SOCIAL MARKETING STRATEGY AND IMPLEMENTATION. THE COURSE EXPLORES THE TOOLS, TECHNIQUES, AND STRATEGIC LOGIC USED IN THE DEVELOPMENT AND IMPLEMENTATION OF SOCIAL MEDIA MARKETING STRATEGY. THE COURSE ALSO DESCRIBES AND DEFINES THE LOGIC MODELS USED FOR SPECIFIC PLANS AND PROGRAMS THAT AFFECT AND ARE AFFECTED BY THE TECHNOLOGY AND COMPETITIVE ENVIRONMENTS.

Prerequisite: MKTG 3310.

MKTG 4390  Special Topics in Marketing  
1-3 Semester Credit Hours (3 Lecture Hours)  

SELECTED TOPICS FOR SPECIAL STUDY RELATED TO MARKETING FUNCTIONS, PROCESSES, OR ISSUES. MAY BE REPEATED FOR CREDIT WHEN TOPICS VARY.

MKTG 4396  Directed Individual Study  
1-3 Semester Credit Hours  

INDIVIDUAL SUPERVISED STUDY AND A FINAL REPORT.

MKTG 4398  Internship in Marketing  
3 Semester Credit Hours  

SUPERVISED FULL-TIME OR PART-TIME, OFF-CAMPUS TRAINING IN BUSINESS OR GOVERNMENT ORGANIZATION. ORAL AND WRITTEN REPORTS REQUIRED.