Graphic Design (GRDS)

This studio course will teach students how to develop creative strategies for problem solving in a client-based environment.  Focusing on three-dimensional packaging, students will learn how design applies to various surfaces, products, and audiences.

Prerequisite: GRDS 3303.

This studio course explores copywriting for design, advertising, and media. Students will create writing and messaging for a variety of media including print design, web design, and advertising design within a consumer-driven context.   

Prerequisite: GRDS 2303.

In this studio course, students will define client needs, explore the designer-client relationship and investigate research strategies and methods for developing effective print and digital deliverables to meet established business goals. The conceptual and visual standards pertinent to creating a brand are explored and applied across a variety of client-driven projects.

Prerequisite: GRDS 2302.

This studio explores the use of evolving current and emerging technology in the field to enhance storytelling and the user experience in a variety of interactive media.

Prerequisite: GRDS 3306.

This studio course will teach students how to develop persuasive copywriting points and creative advertising concepts aimed at selling services and products in a client-based environment. By grounding design work in business and advertising concepts to target a chosen audience, effective solutions for utilization across various media such as print, digital, social media, and e-mail marketing platforms are explored.

Prerequisite: GRDS 3310 and 2304.

In this capstone course, the student prepares for a professional career in the graphic design field by developing self-promotional materials, including a printed and digital portfolio, while focusing on professional practices and job-seeking strategies. Guest speakers will typically join the class for discussion, critique, lecture and hiring scenarios such as mock interviews. Students will display their work in an organized portfolio showcase gallery exhibition. Note: May be taken three times for credit.

Prerequisite: GRDS 3310 and 4304.

Study of specialized topics and themes in Graphic Design. May be repeated when topics vary.

See College description. Offered on application.