Marketing, BBA
Program Description
The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.
This major is offered on the Island Campus, the RELLIS Campus, and fully online.
Students should complete the Business Foundation Curriculum in the freshman and sophomore years.
BBA Student Learning Goals and Objectives
- G1. To Be Effective Communicators
- CG1.O1 – Demonstrate the ability to write professionally
- CG1.O2 – Prepare and deliver professional presentations
- CG1.O3 – Practice professional interactions
- G2. To Be Competent in Business Practices
- CG2.O1 – Demonstrate key concepts in business disciplines
- CG2.O2 – Use technology to analyze relevant data
- G3. To Be Good Decision Makers
- CG3.O1 – Identify key factors for decision making
- CG3.O2 – Analyze alternative solutions and make a decision
- G4. To Be Good Citizens
- CG4.O1 – Identify ethical concepts
In addition, all Marketing Majors will demonstrate knowledge of key marketing theories and concepts, and the ability to apply these theories and concepts.
General Requirements for BBA Degree
Requirements | Credit Hours |
---|---|
Core Curriculum Program | 42 |
University Seminar (when applicable)1 | 0-2 |
Business Core | 45 |
Marketing Major Requirements | 24 |
Electives | 9 |
Total Credit Hours | 120-122 |
- 1
Full-time, first time in college students are required to take university seminar.
- USSE 1201 University Seminar (2 sch)
Program Requirements
Code | Title | Hours |
---|---|---|
Full-time, First-Year Students | ||
USSE 1201 | University Seminar * | 2 |
Core Curriculum Program | ||
University Core Curriculum | 42 | |
Business majors are required to complete the following courses as part of their University Core Curriculum Program: | ||
Macroeconomics Principles * | ||
Mathematics for Business and Social Sciences 1 | ||
Business Core | ||
BUSI 0011 | COB Orientation 2,* | 0 |
ACCT 2301 | Financial Accounting | 3 |
ACCT 2302 | Managerial Accounting | 3 |
BAIS 2301 | Computer Applications in Business | 3 |
BAIS 3310 | Management Information Systems Concepts | 3 |
BAIS 3311 | Data Analysis and Statistics | 3 |
BLAW 3310 | Legal Environment of Business * | 3 |
ECON 2302 | Microeconomics Principles * | 3 |
FINA 3310 | Financial Management * | 3 |
MATH 1325 | Calculus for Business & Social Sciences 1 | 3 |
MGMT 3310 | Principles of Management | 3 |
MGMT 3315 | Business Communications * | 3 |
MGMT 4388 | Business Strategy * | 3 |
MKTG 3310 | Principles of Marketing * | 3 |
OPSY 4314 | Operations Management * | 3 |
International Business Course | ||
Select one of the following depending on major: | 3 | |
Multinational Entities: Accounting and Consolidations (for Accounting Major) 3,* | ||
International Economic Issues (for Business Economics Major) | ||
International Finance (for Finance Major) | ||
Multinational Management (for Management Major) * | ||
International Marketing (for Marketing Major) | ||
International Business (for all other Majors) | ||
Marketing Major Requirements | ||
MKTG 3311 | Professional Selling | 3 |
MKTG 3330 | Buyer Behavior * | 3 |
MKTG 3333 | Digital Marketing Fundamentals * | 3 |
MKTG 4320 | Marketing Research * | 3 |
MKTG 4380 | Marketing Strategy * | 3 |
Marketing Electives | ||
Select 9 hours from the following: | 9 | |
Advertising and Promotional Strategy | ||
Entrepreneurial Marketing * | ||
Retail Management | ||
Sales Management | ||
Hospitality, Tourism, & Event Marketing | ||
Social Media Marketing | ||
Distribution Channel Strategy | ||
Services Marketing | ||
Marketing Analytics | ||
Special Topics in Marketing | ||
Directed Individual Study | ||
Internship in Marketing | ||
Electives | ||
Upper-level Business Elective | 3 | |
Business Elective | 3 | |
Non-Business or Business Elective | 3 | |
Total Hours | 122 |
- 1
Higher level mathematics course may be accepted as a substitute with approval.
- 2
All Business Majors and Minors must complete BUSI 0011 COB Orientation (0 sch) before or during their first semester enrolled in upper-division Business courses.
- 3
ACCT 3318 Multinational Entities: Accounting and Consolidations (3 sch) may be taken as either International Business Course or as an Accounting Elective but not both.
- *
Online offering
- ^
Blended offering
Note:
Course prerequisites are strictly enforced.
Course Sequencing
First Year | ||
---|---|---|
Fall | Hours | |
BUSI 0011 | COB Orientation | 0 |
Creative Arts Core Requirement | 3 | |
ECON 2301 | Macroeconomics Principles | 3 |
HIST 1301 | U.S. History to 1865 | 3 |
ENGL 1301 | Writing and Rhetoric I | 3 |
Life & Physical Science Core Requirement | 3 | |
USSE 1201 | University Seminar | 2 |
Hours | 17 | |
Spring | ||
COMM 1311 | Foundation of Communication | 3 |
HIST 1302 | U.S. History Since 1865 | 3 |
ECON 2302 | Microeconomics Principles | 3 |
Language, Philosophy & Culture Core Requirement | 3 | |
MATH 1324 | Mathematics for Business and Social Sciences | 3 |
Hours | 15 | |
Second Year | ||
Fall | ||
ACCT 2301 | Financial Accounting | 3 |
Business Elective | 3 | |
Component Area Option Core Requirement | 3 | |
MATH 1325 | Calculus for Business & Social Sciences | 3 |
POLS 2305 | U.S. Government and Politics | 3 |
Hours | 15 | |
Spring | ||
ACCT 2302 | Managerial Accounting | 3 |
Component Area Option Core Requirement | 3 | |
Life & Physical Science Core Requirement | 3 | |
BAIS 2301 | Computer Applications in Business | 3 |
POLS 2306 | State and Local Government | 3 |
Hours | 15 | |
Third Year | ||
Fall | ||
MKTG 3310 | Principles of Marketing | 3 |
MGMT 3310 | Principles of Management | 3 |
MGMT 3315 | Business Communications | 3 |
FINA 3310 | Financial Management | 3 |
BAIS 3311 | Data Analysis and Statistics | 3 |
Hours | 15 | |
Spring | ||
MKTG 3311 | Professional Selling | 3 |
MKTG 3330 | Buyer Behavior | 3 |
MKTG 4340 | International Marketing (for Marketing Major) | 3 |
BAIS 3310 | Management Information Systems Concepts | 3 |
BLAW 3310 | Legal Environment of Business | 3 |
Hours | 15 | |
Fourth Year | ||
Fall | ||
OPSY 4314 | Operations Management | 3 |
MKTG 3333 | Digital Marketing Fundamentals | 3 |
MKTG 4320 | Marketing Research | 3 |
Marketing Elective | 3 | |
Marketing Elective | 3 | |
Hours | 15 | |
Spring | ||
MKTG 4380 | Marketing Strategy | 3 |
MGMT 4388 | Business Strategy | 3 |
Non-Business Elective | 3 | |
Upper-level Business Elective | 3 | |
Marketing Elective | 3 | |
Hours | 15 | |
Total Hours | 122 |