General Business, BBA

Program Description

This program of study provides a broad-based business background for those persons who are interested in a business career but do not wish to specialize in other College of Business majors. Study in the various business disciplines provides a broader competency base for those who may want to work in or to manage small businesses or other careers that may benefit from a general business foundation. This major provides a background for entry-level work in a broad range of businesses. An On Campus format provides a mix of online, face-to-face, and blended courses. An Online completion format provides 60 hours of online courses. A student pursuing a BBA double major in General Business is allowed to share a maximum of six (6) General Business Major Requirement credit hours.

This major is offered on the Island Campus, the RELLIS Campus, and fully online.

Students should complete the Business Foundation Curriculum in the freshman and sophomore years.

BBA Student Learning Goals and Objectives

  • G1. To Be Effective Communicators
    • CG1.O1 – Demonstrate the ability to write professionally
    • CG1.O2 – Prepare and deliver professional presentations
    • CG1.O3 – Practice professional interactions
  • G2. To Be Competent in Business Practices
    • CG2.O1 – Demonstrate key concepts in business disciplines
    • CG2.O2 – Use technology to analyze relevant data
  • G3. To Be Good Decision Makers
    • CG3.O1 – Identify key factors for decision making
    • CG3.O2 – Analyze alternative solutions and make a decision
  • G4. To Be Good Citizens
    • CG4.O1 – Identify ethical concepts

In addition, all General Business Majors will demonstrate knowledge of key International Business theories and concepts, and will apply these International Business theories and concepts correctly.

General Requirements for BBA Degree

Requirements Credit Hours
Core Curriculum Program 42
First-Year Seminars (when applicable)1 0-2
Business Core 45
General Business Major Requirements 24
Electives 9
Total Credit Hours 120-122

Full-time, first time in college students are required to take the first-year seminars.

Program Requirements

Full-time, First-Year Students
UNIV 1101University Seminar I *1
UNIV 1102University Seminar II *1
Core Curriculum Program
University Core Curriculum42
Business majors are required to complete the following courses as part of their University Core Curriculum Program:
Macroeconomics Principles *
Mathematics for Business and Social Sciences 1
Business Core
BUSI 0011COB Orientation 2,*0
ACCT 2301Financial Accounting3
ACCT 2302Managerial Accounting3
BAIS 2301Computer Applications in Business3
BAIS 3310Management Information Systems Concepts3
BAIS 3311Data Analysis and Statistics3
BLAW 3310Legal Environment of Business *3
ECON 2302Microeconomics Principles *3
FINA 3310Financial Management *3
MATH 1325Calculus for Business & Social Sciences 13
MGMT 3310Principles of Management3
MGMT 3315Business Communications *3
MGMT 4388Business Strategy *3
MKTG 3310Principles of Marketing *3
OPSY 4314Operations Management *3
International Business Course
Select one of the following depending on major:3
Multinational Entities: Accounting and Consolidations (for Accounting Major) 3,*
International Economic Issues (for Business Economics Major)
International Finance (for Finance Major)
Multinational Management (for Management Major) *
International Marketing (for Marketing Major)
International Business (for all other Majors)
General Business Major Requirements
Select one of the following:3
Intermediate Accounting I *
Cost Accounting *
Governmental and Not-for-Profit Accounting
Multinational Entities: Accounting and Consolidations *
Federal Income Tax I *
Fraud Examination *
Data Analytics for Accounting
Accounting Information Systems *
Select one of the following:3
Financial Markets and Institutions
Intermediate Corporate Finance
Insurance Principles
Real Estate Principles *
Employee Benefits and Retirement Planning
Financial Institutions Management
Select one of the following:3
Organizational Behavior
Human Resource Management *
Business Ethics and Decision Making
Organization Change
Entrepreneurship, Creativity, & Innovation
Leadership Development *
Small and Family Business
Select one of the following:3
Professional Selling
Advertising and Promotional Strategy *
Entrepreneurial Marketing *
Digital Marketing Fundamentals
Retail Management
Sales Management
Social Media Marketing *
Business Electives
Select one Business Elective3
Select 9 hours of upper-level Business Electives9
Upper-level Business Elective3
Business Elective3
Non-Business or Business Elective3
Total Hours122

Higher level mathematics course may be accepted as a substitute with approval.


All Business Majors and Minors must complete BUSI 0011 COB Orientation (0 sch) before or during their first semester enrolled in upper-division Business courses.


ACCT 3318 Multinational Entities: Accounting and Consolidations (3 sch) may be taken as either International Business Course or as an Accounting Elective but not both.


Online offering


Blended offering


Course prerequisites are strictly enforced.

Course Sequencing

Plan of Study Grid
First Year
BUSI 0011 COB Orientation 0
Creative Arts Core Requirement 3
ECON 2301 Macroeconomics Principles 3
ENGL 1301 Writing and Rhetoric I 3
HIST 1301 U.S. History to 1865 3
Life & Physical Science Core Requirement 3
UNIV 1101 University Seminar I 1
COMM 1311 Foundation of Communication 3
HIST 1302 U.S. History Since 1865 3
ECON 2302 Microeconomics Principles 3
Language, Philpsophy & Culture Core Requirement 3
MATH 1324 Mathematics for Business and Social Sciences 3
UNIV 1102 University Seminar II 1
Second Year
ACCT 2301 Financial Accounting 3
Business Elective 3
Component Area Option Core Requirement 3
MATH 1325 Calculus for Business & Social Sciences 3
POLS 2305 U.S. Government and Politics 3
ACCT 2302 Managerial Accounting 3
Component Area Option Core Requirement 3
Life & Physical Science Core Requirement 3
BAIS 2301 Computer Applications in Business 3
POLS 2306 State and Local Government 3
Third Year
MGMT 3315 Business Communications 3
MGMT 3310 Principles of Management 3
FINA 3310 Financial Management 3
BAIS 3310 Management Information Systems Concepts 3
Non Business Elective 3
MKTG 3310 Principles of Marketing 3
Upper Level FINANCE 3
Upper Level ACCOUNTING 3
BAIS 3311 Data Analysis and Statistics 3
International Business Course 3
Fourth Year
Upper Level MANAGEMENT 3
Upper Level MARKETING 3
OPSY 4314 Operations Management 3
BLAW 3310 Legal Environment of Business 3
Upper Level Business Elective 3
Upper Level Business Elective 3
Upper Level Business Elective 3
Upper Level Business Elective 3
Upper Level Business Elective 3
MGMT 4388 Business Strategy 3
 Total Hours122


BUSI 0010  Orientation to Online Learning  
0 Semester Credit Hours  

This non-credit, no-cost, self-paced web-based course introduces new online MBA and new online Master of Accountancy students to successful online learning practices and the Canvas Learn environment.

BUSI 0011  COB Orientation  
0 Semester Credit Hours  

This non-credit, web-based course provides students with an overview of the College of Business and College and University services specifically intended to support business majors. An emphasis is placed on the ethical standards expected of students in completing their degree coursework. The course is intended for undergraduate students during their first semester as a College of Business major. Students will complete an online test within this course to meet a requirement for graduation.

BUSI 1301  Introduction to Business  
3 Semester Credit Hours (3 Lecture Hours)  

This course provides a survey of economic systems, forms of business ownership, and considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life.

BUSI 2398  Internship in Business  
3 Semester Credit Hours  

This course is a supervised part-time, off-campus training in business. Professional development activities are required. Student must meet COB internship requirements.

BUSI 4310  International Business  
3 Semester Credit Hours (3 Lecture Hours)  

An understanding of international business including its importance in today's world, the evolution of international institutions and the monetary system, the differences and similarities among nations and cultures, and the special characteristics of the business functions in a global setting.