General Business, BBA
Program Description
This program of study provides a broad-based business background for those persons who are interested in a business career but do not wish to specialize in other College of Business majors. Study in the various business disciplines provides a broader competency base for those who may want to work in or to manage small businesses or other careers that may benefit from a general business foundation. This major provides a background for entry-level work in a broad range of businesses. An On Campus format provides a mix of online, face-to-face, and blended courses. An Online completion format provides 60 hours of online courses. A student pursuing a BBA double major in General Business is allowed to share a maximum of six (6) General Business Major Requirement credit hours.
This major is offered on the Island Campus, the RELLIS Campus, and fully online.
Students should complete the Business Foundation Curriculum in the freshman and sophomore years.
BBA Student Learning Goals and Objectives
- G1. To Be Effective Communicators
- CG1.O1 – Demonstrate the ability to write professionally
- CG1.O2 – Prepare and deliver professional presentations
- CG1.O3 – Practice professional interactions
- G2. To Be Competent in Business Practices
- CG2.O1 – Demonstrate key concepts in business disciplines
- CG2.O2 – Use technology to analyze relevant data
- G3. To Be Good Decision Makers
- CG3.O1 – Identify key factors for decision making
- CG3.O2 – Analyze alternative solutions and make a decision
- G4. To Be Good Citizens
- CG4.O1 – Identify ethical concepts
In addition, all General Business Majors will demonstrate knowledge of key International Business theories and concepts, and will apply these International Business theories and concepts correctly.
General Requirements for BBA Degree
| Requirements | Credit Hours |
|---|---|
| Core Curriculum Program | 42 |
| University Seminar (when applicable)1 | 0-2 |
| Business Core | 45 |
| General Business Major Requirements | 24 |
| Electives | 9 |
| Total Credit Hours | 120-122 |
- 1
Full-time, first time in college students are required to take university seminar.
- USSE 1201 University Seminar (2 sch)
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Full-time, First-Year Students | ||
| USSE 1201 | University Seminar * | 2 |
| Core Curriculum Program | ||
| University Core Curriculum | 42 | |
| Business majors are required to complete the following courses as part of their University Core Curriculum Program: | ||
| Macroeconomics Principles * | ||
| Mathematics for Business and Social Sciences 1 | ||
| Business Core | ||
| BUSI 0011 | COB Orientation 2,* | 0 |
| ACCT 2301 | Financial Accounting | 3 |
| ACCT 2302 | Managerial Accounting | 3 |
| BAIS 2301 | Computer Applications in Business | 3 |
| BAIS 3310 | Management Information Systems Concepts | 3 |
| BAIS 3311 | Data Analysis and Statistics | 3 |
| BLAW 3310 | Legal Environment of Business * | 3 |
| ECON 2302 | Microeconomics Principles * | 3 |
| FINA 3310 | Financial Management * | 3 |
| MATH 1325 | Calculus for Business & Social Sciences 1 | 3 |
| MGMT 3310 | Principles of Management | 3 |
| MGMT 3315 | Business Communications * | 3 |
| MGMT 4388 | Business Strategy * | 3 |
| MKTG 3310 | Principles of Marketing * | 3 |
| OPSY 4314 | Operations Management * | 3 |
| International Business Course | ||
| Select one of the following depending on major: | 3 | |
| Multinational Entities: Accounting and Consolidations (for Accounting Major) 3,* | ||
| International Economic Issues (for Business Economics Major) | ||
| International Finance (for Finance Major) | ||
| Multinational Management (for Management Major) * | ||
| International Marketing (for Marketing Major) | ||
| International Business (for all other Majors) | ||
| General Business Major Requirements | ||
| Accounting | ||
| Select one of the following: | 3 | |
| Intermediate Accounting I * | ||
| Cost Accounting * | ||
| Governmental and Not-for-Profit Accounting | ||
| Multinational Entities: Accounting and Consolidations * | ||
| Federal Income Tax I * | ||
| Fraud Examination * | ||
| Data Analytics for Accounting | ||
| Accounting Information Systems * | ||
| Finance | ||
| Select one of the following: | 3 | |
| Financial Markets and Institutions | ||
| Intermediate Corporate Finance | ||
| Investments | ||
| Insurance Principles | ||
| Real Estate Principles * | ||
| Employee Benefits and Retirement Planning | ||
| Financial Institutions Management | ||
| Management | ||
| Select one of the following: | 3 | |
| Organizational Behavior | ||
| Human Resource Management * | ||
| Business Ethics and Decision Making | ||
| Organization Change | ||
| Entrepreneurial Thinking, Innovation, and Creativity | ||
| Leadership Development * | ||
| Small and Family Business | ||
| Marketing | ||
| Select one of the following: | 3 | |
| Professional Selling | ||
| Advertising and Promotional Strategy * | ||
| Entrepreneurial Marketing * | ||
| Digital Marketing Fundamentals | ||
| Retail Management | ||
| Sales Management | ||
| Social Media Marketing * | ||
| Business Electives | ||
| Select one Business Elective | 3 | |
| Select 9 hours of upper-level Business Electives | 9 | |
| Electives | ||
| Upper-level Business Elective | 3 | |
| Business Elective | 3 | |
| Non-Business or Business Elective | 3 | |
| Total Hours | 122 | |
- 1
Higher level mathematics course may be accepted as a substitute with approval.
- 2
All Business Majors and Minors must complete BUSI 0011 COB Orientation (0 sch) before or during their first semester enrolled in upper-division Business courses.
- 3
ACCT 3318 Multinational Entities: Accounting and Consolidations (3 sch) may be taken as either International Business Course or as an Accounting Elective but not both.
- *
Online offering
- ^
Blended offering
Note:
Course prerequisites are strictly enforced.
Course Sequencing
| First Year | ||
|---|---|---|
| Fall | Hours | |
| BUSI 0011 | COB Orientation | 0 |
| Creative Arts Core Requirement | 3 | |
| ECON 2301 | Macroeconomics Principles | 3 |
| ENGL 1301 | Writing and Rhetoric I | 3 |
| HIST 1301 | U.S. History to 1865 | 3 |
| Life & Physical Science Core Requirement | 3 | |
| USSE 1201 | University Seminar | 2 |
| Hours | 17 | |
| Spring | ||
| COMM 1311 | Foundation of Communication | 3 |
| HIST 1302 | U.S. History Since 1865 | 3 |
| ECON 2302 | Microeconomics Principles | 3 |
| Language, Philpsophy & Culture Core Requirement | 3 | |
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
| Hours | 15 | |
| Second Year | ||
| Fall | ||
| ACCT 2301 | Financial Accounting | 3 |
| Business Elective | 3 | |
| Component Area Option Core Requirement | 3 | |
| MATH 1325 | Calculus for Business & Social Sciences | 3 |
| POLS 2305 | U.S. Government and Politics | 3 |
| Hours | 15 | |
| Spring | ||
| ACCT 2302 | Managerial Accounting | 3 |
| Component Area Option Core Requirement | 3 | |
| Life & Physical Science Core Requirement | 3 | |
| BAIS 2301 | Computer Applications in Business | 3 |
| POLS 2306 | State and Local Government | 3 |
| Hours | 15 | |
| Third Year | ||
| Fall | ||
| MGMT 3315 | Business Communications | 3 |
| MGMT 3310 | Principles of Management | 3 |
| FINA 3310 | Financial Management | 3 |
| BAIS 3310 | Management Information Systems Concepts | 3 |
| Non Business Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| MKTG 3310 | Principles of Marketing | 3 |
| Upper Level FINANCE | 3 | |
| Upper Level ACCOUNTING | 3 | |
| BAIS 3311 | Data Analysis and Statistics | 3 |
| International Business Course | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall | ||
| Upper Level MANAGEMENT | 3 | |
| Upper Level MARKETING | 3 | |
| OPSY 4314 | Operations Management | 3 |
| BLAW 3310 | Legal Environment of Business | 3 |
| Upper Level Business Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| Upper Level Business Elective | 3 | |
| Upper Level Business Elective | 3 | |
| Upper Level Business Elective | 3 | |
| Upper Level Business Elective | 3 | |
| MGMT 4388 | Business Strategy | 3 |
| Hours | 15 | |
| Total Hours | 122 | |
Courses
BUSI 0010 Orientation to Online Learning
0 Semester Credit Hours
This non-credit, no-cost, self-paced web-based course introduces new online MBA and new online Master of Accountancy students to successful online learning practices and the Canvas Learn environment.
BUSI 0011 COB Orientation
0 Semester Credit Hours
This non-credit, web-based course provides students with an overview of the College of Business and College and University services specifically intended to support business majors. An emphasis is placed on the ethical standards expected of students in completing their degree coursework. The course is intended for undergraduate students during their first semester as a College of Business major. Students will complete an online test within this course to meet a requirement for graduation.
BUSI 1301 Introduction to Business
3 Semester Credit Hours (3 Lecture Hours)
This course provides a survey of economic systems, forms of business ownership, and considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life.
BUSI 2398 Internship in Business
3 Semester Credit Hours
This course is a supervised part-time, off-campus training in business. Professional development activities are required. Student must meet COB internship requirements.
BUSI 4310 International Business
3 Semester Credit Hours (3 Lecture Hours)
An understanding of international business including its importance in today's world, the evolution of international institutions and the monetary system, the differences and similarities among nations and cultures, and the special characteristics of the business functions in a global setting.