Social Media, Certificate

Program Description

The Social Media Certificate is an interdisciplinary program available to professionals and students in all majors and disciplines. Whether a component of other duties or whether the term appears in one's job title, social media has become ubiquitous and important to the missions of commercial, non-profit, community, and other kinds of organizations. This certificate aims to prepare professionals to be effective creators and managers of social content who are able to work with people, technologies, media, and analytics to engage stakeholders, achieve business and strategic communication goals and objectives, and effectively manage crisis situations.

The Social Media Certificate can be completed fully online.

Learning Outcomes

Upon completion of this certificate, students will:

  • Create, edit, and repurpose accessible content in multiple media taking into consideration broader social, cultural, and technological issues so they can make ethical, socially just decisions. 
  • Use software to engage in social listening, content scheduling and performance measurement while adapting to needs and preferences. 
  • Use social media to create relationships with stakeholders, promote products and services, and respond during crisis situations. 

Program Requirements

Required Courses
COMM 4326Social Media Content and Measurement3
ENGL 4328Writing for Social Media3
Select 6 hours from the following:6
Public Relations Writing and Design
Crisis Communication
Writing for the Web
Technologies and Cultures of the Book
New Media and Communication
Total Hours12

Course Sequencing

Students should take the courses in the following sequence to complete them in the most timely manner: 

If completing the certificate in 1-2 years:

Plan of Study Grid
First Year
COMM 4326 Social Media Content and Measurement 3
COMM 4335
Crisis Communication
or Writing for the Web
ENGL 4328Writing for Social Media 3
COMM 3331
Public Relations Writing and Design
or New Media and Communication
or Technologies and Cultures of the Book
 Total Hours12