Social Media, Certificate

Program Description

The Social Media Certificate is an interdisciplinary program available to professionals and students in all majors and disciplines. Whether a component of other duties or whether the term appears in one's job title, social media has become ubiquitous and important to the missions of commercial, non-profit, community, and other kinds of organizations. This certificate aims to prepare professionals to be effective creators and managers of social content who are able to work with people, technologies, media, and analytics to engage stakeholders, achieve business and strategic communication goals and objectives, and effectively manage crisis situations.

The Social Media Certificate can be completed fully online.

Learning Outcomes

Upon completion of this certificate, students will:

• Create, edit, and repurpose accessible content in multiple media taking into consideration broader social, cultural, and technological issues so they can make ethical, socially just decisions. 
• Use software to engage in social listening, content scheduling and performance measurement while adapting to needs and preferences. 
• Use social media to create relationships with stakeholders, promote products and services, and respond during crisis situations. 

Program Requirements

Course Sequencing

Students should take the courses in the following sequence to complete them in the most timely manner: 

If completing the certificate in 1-2 years: