Marketing, Minor
Program Description
(for Business and Nonbusiness Majors)
This minor is designed to serve students who are interested in supplementing their major with additional basic knowledge and skills in marketing. Only 6 semester hours counted towards a major (including classes in the Business core) may be applied to a minor or certificate. A minimum of 12 hours must be taken at Texas A&M University-Corpus Christi. For additional information, contact the academic advisor in the College of Business.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MKTG 3310 | Principles of Marketing 1 | 3 |
| Select 6 hours from the following: | 6 | |
| Professional Selling | ||
| Advertising and Promotional Strategy | ||
| Digital Marketing Fundamentals | ||
| Electives | ||
| Select 9 hours from the following: 1 | 9 | |
| Professional Selling | ||
| Advertising and Promotional Strategy | ||
| Entrepreneurial Marketing | ||
| Buyer Behavior | ||
| Digital Marketing Fundamentals | ||
| Retail Management | ||
| Sales Management | ||
| Hospitality, Tourism, & Event Marketing | ||
| Social Media Marketing | ||
| Distribution Channel Strategy | ||
| Marketing Research | ||
| Services Marketing | ||
| International Marketing | ||
| Marketing Analytics | ||
| Marketing Strategy | ||
| Special Topics in Marketing | ||
| Total Hours | 18 | |
- 1
Since MKTG 3310 Principles of Marketing (3 sch) is required for business majors as part of the business core, business majors will take an additional 3 hour course from the electives for the minor in marketing.
Courses
The initial course in Marketing. Description and analysis of the flow of goods, services and ideas to consumers and industrial users. Factors outside the firm are also considered as they affect marketing decisions.
Prerequisite: BUSI 0011.
An introduction to professional selling as a marketing tool. Emphasis is placed on the theory and application of the professional selling process. Junior standing or above.
The student will learn about the development and implementation of a coordinated and integrated advertising and promotions strategy. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities.
Prerequisite: MKTG 3310.
Entrepreneurial marketing provides entrepreneurs and small business owners with the knowledge needed to successfully perform marketing activities (primarily promotion) on a very low budget. Students will learn the utilization of techniques and the analysis of market characteristics that impact the small entrepreneurial organization, its products and services. Additionally, students will learn how to develop specific yet flexible marketing plans and activities, and the effective management of practices, finances, and obligations associated with the marketing of smaller entrepreneurial firms. Factors inside and outside the firm are researched and analyzed as they affect successful small business marketing decisions.
An examination of the psychological and social influences that affect consumer decision making. Emphasizes the development of marketing programs designed with behavioral considerations in mind.
Prerequisite: MKTG 3310.
This course introduces students to the strategies, tools, and techniques of effective digital marketing. The course emphasizes the stages of the digital customer journey, web design, web analytics and metrics, content marketing, search engine optimization (SEO), digital advertising, online video marketing, mobile marketing, and digital strategy. The course includes hands-on experience using software tools for designing digital content to promote brands and build relationships with customers. The course may also include coverage of specialized digital techniques and emerging digital marketing tools. Junior status or permission of the instructor.
A managerial approach to retailing. Topics such as trade area evaluation, buying, layout, pricing, cost and expense analysis are considered.
Prerequisite: MKTG 3310.
An exploration of the problems and practices of sales and sales management. Organizational structure and development of programs to assure a competent and effective sales force are stressed.
Prerequisite: MKTG 3310.
Application of marketing concepts to hospitality, tourism, and events. Topics include travel and tourism theories, the service environment, buyer behavior, and branding, using an integrative approach to examine marketing strategies as they pertain to these industries. Junior standing or above.
This course provides students with a panoramic view of the tools, techniques, and strategies available to marketers on social media. The course involves an exploration of the major social media platforms and the marketing opportunities on those platforms. It includes coverage of tools for developing and managing social media marketing campaigns and the use of social media for personal and corporate branding. Senior standing.
Prerequisite: MKTG 3310.
This course examines the importance of distribution channels and the process by which firms make distribution channel decisions. Students explore various channel structures available to firms and analyze issues surrounding the design and use of multichannel and omnichannel strategies. Junior standing or above.
Prerequisite: MKTG 3310.
The study of research in marketing with emphasis on the collection and interpretation of data and its application to the solution of marketing problems. 6 hours of advanced marketing and Junior standing or above.
A comprehensive study of marketing challenges and opportunities that are distinct to service organizations. This course explores the differences in marketing goods versus services, the unique characteristics of both service organizations and service customers, the measurement and management of service quality standards and the implementation of service strategies.
Prerequisite: MKTG 3310.
A study of the economic, social and cultural environment of international marketing. The course focuses on marketing decision making in this environment.
Prerequisite: MKTG 3310.
The course teaches students how to utilize various analytics tools to transform data into insights that enable evidence-based marketing decisions. Topics include data gathering along with analysis, interpretation, and communication of data about competitors, customers, and the marketing mix.
Prerequisite: MKTG 4320.
The study and application of the strategic marketing planning process to realistic business situations. Topics include: strategies for growth and competitive advantage; market segmentation, targeting and positioning; marketing mix strategies and tactics; customer satisfaction and relationship building; and evaluation and control of marketing strategies. Attention to ethical considerations in marketing and a triple bottom line (TBL) evaluation of marketing outcomes. Nine additional hours of upper-division marketing, and Senior standing.
Prerequisite: MKTG 3310.
Selected topics for special study related to marketing functions, processes, or issues. May be repeated for credit when topics vary.
Individual supervised study and a final report.
Supervised full-time or part-time, off-campus training in business or government organization. Oral and written reports required.