The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.
Student Learning Outcome: Students will demonstrate an understanding of the principles and practices common to the major areas of marketing.
Complete the Business Foundation Curriculum in the freshman and sophomore years.
Student Learning Outcomes
- Demonstrate the ability to communicate effectively, both orally and in writing.
- Demonstrate the ability to use analytical skills supported by information technology for problem-solving and decision-making.
- Demonstrate professionalism through interpersonal skills, including an understanding of ethical issues and governance responsibilities.
- Comprehend and explain the basic business functions of accounting, economics, finance, management, management systems, and marketing.
- Analyze and synthesize the integration of business functions in diverse cultural settings and the global marketplace.
Additionally, a separate major-specific goal is listed for each major in its respective section.
MAJOR FIELD TEST
As an integral part of the College of Business’ Assurance of Learning program, the Major Field Test (MFT) is a nationally-normed, standardized multiple-choice test developed by the Educational Testing Service and administered to senior-level business students at many AACSB International accredited institutions in the United States. It is designed to measure students’ academic achievement through demonstration of their basic knowledge and understanding of key concepts, theories, and analytical methods in the functional areas of business. This test covers the areas of accounting, economics, finance, international issues, legal and social environment of business, management, marketing, quantitative business analysis, and information systems.
The MFT is required for all students pursuing the Bachelor of Business Administration degree and will be administered in MGMT 4388, Administrative Policy and Strategy. To prepare for this test, business majors are advised to retain their class notes, textbooks, and other relevant materials from their business core courses in the areas referenced above. Also, to prepare for the MFT, business majors are required to enroll in BUSI 0088 concurrently with MGMT 4388. BUSI 0088 is a non-credit Major Field Test review course.