Nov 25, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Media Arts, BA

The program in Media Arts focuses on allowing students to cultivate the creative and critical skills necessary to actively engage in the media industry in a variety of capacities. Media Arts majors select an emphasis in either Media Production or Media Studies to fulfill their coursework.

The Media Production emphasis offers a curriculum designed for students to obtain and refine skills in the application and theory of moving image production. Students work with faculty who are active media artists to develop expertise in shooting, editing, producing, writing, and other functions of audiovisual storytelling using state of the art equipment. This provides students the opportunity to prepare for production-focused jobs in film, television and new media, or to pursue advanced degrees in media production upon graduation.

The Media Studies emphasis immerses students in the critical study of media culture, from the history of film and television to the contemporary age of digital production and social media. Students study of a variety of media forms, such as film, television, print, and new media, and are afforded opportunities to acquire writing and some basic production skills. With this emphasis, students can gain the background to work in media-related jobs, as well as acquire a critical understanding of media before pursuing professional degrees such as the MBA or law degree, or advanced degrees in media studies upon graduation.

Student Learning Outcomes

Students will:

  • Understand and apply production skills in the creation of audiovisual media
  • Understand and apply critical theories and research methods related to media studies through effective written communication
  • Demonstrate a general understanding of the media industry and paths to transition from academic coursework to industry positions or advanced degrees
  • Create advanced projects that demonstrate effective communication strategies in media production OR media studies

Media Core Courses

(12 semester hours, required for all majors)

Media Studies Emphasis

(27 semester hours beyond core)

Media Production Emphasis

(33 semester hours beyond core)

Select one of the following courses for capstone:

Media Production Electives

(21 semester hours, select seven of the following from courses not already taken to fulfill other requirements, with the exception of Advanced Production: Documentary and Advanced Production: Narrative, which may be repeated once for credit. Five of the selected courses must be applied courses (indicated below with an asterisk).)