The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.
Complete the Business Foundation Curriculum in the freshman and sophomore years.
BBA Student Learning Goals and Objectives
G1. To Be Effective Communicators
O1. Students will demonstrate the ability to identify the appropriate message purpose, select appropriate organization, provide sufficient supporting details, and use effective mechanics.
O2. Students will demonstrate the ability to prepare (content, presentation and media) and deliver (verbally and nonverbally) a professional presentation.
G2. To Be Competent in Business Practices
O1. Students will demonstrate knowledge of key business theories and concepts and will apply these business theories and concepts correctly.
O2. Students demonstrate the ability to incorporate theories, concepts, and practices across multiple disciplines to produce practical answers.
O3. Students will effectively analyze data.
G3. To Be Good Decision Makers
O1. Students will demonstrate the ability to identify valid, reliable and important information applicable to the issue being studied.
O2. Students will demonstrate the ability to analyze multiple responses to issues.
O3. Students will demonstrate the ability to determine and support an appropriate decision.
G4. To Be Good Citizens
O1. Students will demonstrate the ability to identify ethical concepts.
In addition, all Marketing Majors will demonstate knowledge of key marketing theories and concepts, and the ability to apply these theories and concepts.
MAJOR FIELD TEST
As an integral part of the College of Business’ Assurance of Learning program, the Major Field Test (MFT) is a nationally-normed, standardized multiple-choice test developed by the Educational Testing Service and administered to senior-level business students at many AACSB International accredited institutions in the United States. It is designed to measure students’ academic achievement through demonstration of their basic knowledge and understanding of key concepts, theories, and analytical methods in the functional areas of business. This test covers the areas of accounting, economics, finance, international issues, legal and social environment of business, management, marketing, quantitative business analysis, and information systems.
The MFT is required for all students pursuing the Bachelor of Business Administration degree. Students register for MFT in BUSI 0088, Major Field Test in Business. To prepare for this test, business majors are advised to retain their class notes, textbooks, and other relevant materials from their business core courses in the areas referenced above. Completion of all College of Business core courses except MGMT 4388 is required. BUSI 0088 is CR/NC.