Sep 29, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 3333 - Digital Marketing

3 sem. hrs. This course introduces students to the theories, strategies, tools, and techniques of effective online marketing. The course emphasizes the essential concepts, methods, technologies, and decision making criteria for business-to-business and business-to-consumer Internet marketing. The broad concepts of ethics, social responsibilities, sustainability, and globalization are integrated through the course. Topics include online marketing research, business intelligence, Web site design, and Internet marketing strategy. Prerequisites: Junior status or permission of the instructor. 
Billing Hours
Distance Education Fee $100



Add to Portfolio (opens a new window)