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Sep 29, 2020
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MKTG 3333 - Digital Marketing3 sem. hrs. This course introduces students to the theories, strategies, tools, and techniques of effective online marketing. The course emphasizes the essential concepts, methods, technologies, and decision making criteria for business-to-business and business-to-consumer Internet marketing. The broad concepts of ethics, social responsibilities, sustainability, and globalization are integrated through the course. Topics include online marketing research, business intelligence, Web site design, and Internet marketing strategy. Prerequisites: Junior status or permission of the instructor.
Billing Hours
Distance Education Fee $100
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