Oct 01, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3333 - Marketing on the Internet

3 sem. hrs. This course introduces students to the theories, strategies, tools, and techniques of effective online marketing. The course emphasizes the essential concepts, methods, technologies, and decision making criteria for business-to-business and business-to-consumer Internet marketing. The broad concepts of ethics, social responsibilities, sustainability, and globalization are integrated through the course. Topics include online marketing research, business intelligence, Web site design, and Internet marketing strategy. Prerequisites:   (or equivalent) and Junior status. NOTE: This course was previously offered as MKTG 4390: Current Topics in Marketing: Internet Marketing. Students may NOT earn credit toward their degree for both classes.



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