Sep 20, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4360 - Social Media Marketing

3 sem. hrs. A comprehensive study of Social Marketing strategy and implementation. The course explores the tools, techniques, and strategic logic used in the development and implementation of social media marketing strategy. The course also describes and defines the logic models used for specific plans and programs that affect and are affected by the technology and competitive environments. Prerequisites: MKTG 3310, and Senior standing.



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