Jan 15, 2021  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4310 - Distribution Systems in Marketing

3 sem. hrs. An analysis of the development of integrated distribution systems. Topics include retail and wholesale institutions, channel conflict and cooperation, channel control, franchising and emerging developments in distribution channels. Prerequisites: MKTG 3310 and Junior standing or above.


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