Oct 01, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3315 - Advertising and Promotional Strategy

3 sem. hrs. The student will learn about the development and implementation of a coordinated and integrated advertising and promotions strategy. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities.
  Prerequisites: MKTG 3310 and Junior standing or above.



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