Jan 26, 2021  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Principles of Marketing

3 sem. hrs.
The initial course in Marketing. Description and analysis of the flow of goods, services and ideas to consumers and industrial users. Factors outside the firm are also considered as they affect marketing decisions. Prerequisite: BUSI 0011 and Junior standing or above.



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