Graphic Design (GRDS)
GRDS 3308 Copywriting
3 Semester Credit Hours
This studio course explores copywriting for design, advertising, and media. Students will create writing and messaging for a variety of media including print design, web design, and advertising design within a consumer-driven context.
Prerequisite: GRDS 2303.
GRDS 4309 Design in Advertising
3 Semester Credit Hours
This studio course will teach students how to develop persuasive copywriting points and creative advertising concepts aimed at selling services and products in a client-based environment. By grounding design work in business and advertising concepts to target a chosen audience, effective solutions for utilization across various media such as print, digital, social media, and e-mail marketing platforms are explored.
Prerequisite: GRDS 3310 and 2304.
GRDS 4391 Topics in Graphic Design
1,3 Semester Credit Hours
Study of specialized topics and themes in Graphic Design. May be repeated when topics vary.
GRDS 4396 Directed Independent Study
1,3 Semester Credit Hours
See College description. Offered on application.