Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR strategy has evolved alongside technological advances, and organizations are now required to connect with diverse publics using a variety of platforms. The core courses in the public relations minor provide students with a diverse skill set in public relations writing, research, strategy, and crisis communication. Students should utilize electives to gain skills in supplemental areas such as production, digital journalism, marketing, and persuasion.
The minor consists of 21 semester hours, which include 5 core courses. At least 15 hours for the minor must be upper division.
Students who select this minor must consult with the Faculty Adviser to the Public Relations Minor prior to completing 6 semester hours of coursework listed in the program. The minor declaration must be filed with the Advisor in the College of Liberal Arts.
Students must complete the following required courses: (15 hours)