Nov 19, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

Marketing, BBA


Marketing Major

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.

Complete the Business Foundation Curriculum in the freshman and sophomore years.

BBA Student Learning Goals and Objectives 

G1.  To Be Effective Communicators

O1.  Students will demonstrate the ability to identify the appropriate message purpose, select appropriate organization, provide sufficient supporting details, and use effective mechanics.

O2.  Students will demonstrate the ability to prepare (content, presentation and media) and deliver (verbally and nonverbally) a professional presentation.

G2.  To Be Competent in Business Practices

O1.  Students will demonstrate knowledge of key business theories and concepts and will apply these business theories and concepts correctly.

O2.  Students demonstrate the ability to incorporate theories, concepts, and practices across multiple disciplines to produce practical answers.

O3.  Students will effectively analyze data.

G3.  To Be Good Decision Makers

O1.  Students will demonstrate the ability to identify valid, reliable and important information applicable to the issue being studied.

O2.  Students will demonstrate the ability to analyze multiple responses to issues.

O3.  Students will demonstrate the ability to determine and support an appropriate decision.

G4.  To Be Good Citizens

​O1.  Students will demonstrate the ability to identify ethical concepts. 

In addition, all Marketing Majors will demonstate knowledge of key marketing theories and concepts, and the ability to apply these theories and concepts. 

MAJOR FIELD TEST

As an integral part of the College of Business’ Assurance of Learning program, the Major Field Test (MFT) is a nationally-normed, standardized multiple-choice test developed by the Educational Testing Service and administered to senior-level business students at many AACSB International accredited institutions in the United States. It is designed to measure students’ academic achievement through demonstration of their basic knowledge and understanding of key concepts, theories, and analytical methods in the functional areas of business. This test covers the areas of accounting, economics, finance, international issues, legal and social environment of business, management, marketing, quantitative business analysis, and information systems.

The MFT is required for all students pursuing the Bachelor of Business Administration degree. Students register for MFT in BUSI 0088, Major Field Test in Business. To prepare for this test, business majors are advised to retain their class notes, textbooks, and other relevant materials from their business core courses in the areas referenced above. Completion of all College of Business core courses except MGMT 4388 is required. BUSI 0088 is CR/NC.

General Requirements for BBA Degree


All students seeking BBA must complete:

 

  Sem. Hrs.
A. University Core Curriculum Programs   42
B. First-Years Seminars (when applicable)* (2)
C. Business Core 45
D. Major Requirements 24
E. Electives 9
  Total 120 (122)


*Full-time, first time in college students are required to take the first-year seminars.

 

COB - University Core Curriculum Requirements


All Business majors are required to complete the following courses as part of their University Core Curriculum Program:

Total 42 sem. hrs.


Business Core Requirements


All Business Majors and Minors must complete the following course before or during their first semester enrolled in upper-division Business courses:

BUSI 0011 Cob Student Code of Ethics and Plagiarism  0 sem. hrs.

Note:


Course prerequisites are strictly enforced.

*Higher level mathematics course may be accepted as a substitute with approval.

Total 45 sem. hrs.


Major Requirements


To provide a common background in Marketing, all students seeking the BBA with a Marketing Major are required to complete the following courses or their equivalents:

Electives Requirements


Additional Electives Required for all Business Majors:

  • Upper-level Business Elective 3 hrs.
  • Business Elective 3 hrs.
  • Non-Business Elective 3 hrs.

Total 9 sem. hrs.


BBA Marketing Online Completion


The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies. An On-Campus format provides a mix of online, face-to-face, and blended courses. An Online completion format provides 60 hours of online courses. The course schedule for the Online BBA-Marketing option will differ from on-campus course offerings and may not include all course options available to on-campus students.

BBA Student Learning Goals and Objectives 

Students will demonstrate an understanding of the principles and practices common to the functional areas of business administration.

G1.  To Be Effective Communicators

01.  Students will demonstrate the ability to identify the appropriate message purpose, select appropriate organization, provide sufficient supporting details, and use effective mechanics.

02.  Students will demonstrate the ability to prepare (content, presentation and media) and deliver (verbally and nonverbally) a professional presentation.

G2.  To Be Competent in Business Practices

01.  Students will demonstrate knowledge of key business theories and concepts and will apply these business theories and concepts correctly.

02.  Students demonstrate the ability to incorporate theories, concepts, and practices across multiple disciplines to produce practical answers.

03.  Students will effectively analyze data.

G3.  To Be Good Decision Makers

01.  Students will demonstrate the ability to identify valid, reliable and important information applicable to the issue being studied.

02.  Students will demonstrate the ability to analyze multiple responses to issues.

03.  Students will demonstrate the ability to determine and support an appropriate decision.

G4.  To Be Good Citizens

​01.  Students will demonstrate the ability to distinguish among ethical and unethical practices, and support ethical business solutions.

In addition, all Marketing Majors will demonstate knowledge of key marketing theories and concepts, and the ability to apply these theories and concepts. 

 

Entry Requirements


Students may apply to be accepted into the fully Online Marketing BBA format after completion of all University Core Curriculum and 60 hours including the following courses or their equivalents:

General Requirements for BBA Online Completion


All students seeking the online completion for the BBA in Marketing must complete:

 

  Sem. Hrs.
A. Business Core 30
B. Major Requirements 15
C. Major Electives 9
D. Business Electives 6
  Total 60

Business Core Requirements (all available Online)


All Business Majors and Minors must complete the following course before or during their first semester enrolled in upper-division Business courses:

BUSI 0011 - Cob Student Code of Ethics and Plagiarism  0 sem. hrs.

The following courses will be offered to provide the common background in business; all students seeking the BBA Online Completion are required to complete these courses or their equivalents.

Total 30 sem. hrs.


Total 15 sem. hrs.


Total 9 sem. hrs.


Business Elective Requirements (all available Online)


The following courses will be offered to meet the requirements for Business Electives.

Total 6 sem. hrs.