Dec 16, 2018  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA

Marketing Major

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.

Student Learning Outcome: Students will demonstrate an understanding of the principles and practices common to the major areas of marketing.

Complete the Business Foundation Curriculum in the freshman and sophomore years.

Student Learning Goals 

  1. To Be Effective Communicators
  2. To Be Competent in Business Practices
  3. To Be Good Decision Makers
  4. To Be Good Citizens



As an integral part of the College of Business’ Assurance of Learning program, the Major Field Test (MFT) is a nationally-normed, standardized multiple-choice test developed by the Educational Testing Service and administered to senior-level business students at many AACSB International accredited institutions in the United States. It is designed to measure students’ academic achievement through demonstration of their basic knowledge and understanding of key concepts, theories, and analytical methods in the functional areas of business. This test covers the areas of accounting, economics, finance, international issues, legal and social environment of business, management, marketing, quantitative business analysis, and information systems.

The MFT is required for all students pursuing the Bachelor of Business Administration degree. Students register for MFT in BUSI 0088, Major Field Test in Business. To prepare for this test, business majors are advised to retain their class notes, textbooks, and other relevant materials from their business core courses in the areas referenced above. Completion of all College of Business core courses except MGMT 4388 is required. BUSI 0088 is CR/NC.

General Requirements for BBA Degree

All students seeking BBA must complete:


  Sem. Hrs.
A. University Core Curriculum Programs   42
B. First-Years Seminars (when applicable)* (2)
C. Business Core 45
D. Major Requirements 24
E. Electives 9
  Total 120 (122)

*Full-time, first time in college students are required to take the first-year seminars.


University Core Curriculum Requirements

Total 42 sem. hrs.

Business Core Requirements


Course prerequisites are strictly enforced.

*Higher level mathematics course may be accepted as a substitute with approval.

Total 45 sem. hrs.

Major Requirements

To provide a common background in Marketing, all students seeking the BBA with a Marketing Major are required to complete the following courses or their equivalents:

Electives Requirements

Additional Electives Required for all Business Majors:

  • Upper-level Business Elective 3 hrs.
  • Business Elective 3 hrs.
  • Non-Business Elective 3 hrs.

Total 9 sem. hrs.