Marketing Minor

Required Courses*

• MKTG 3310 - Principles of Marketing 3 sem. hrs. **
• MKTG 3315 - Advertising and Promotional Strategy 3 sem. hrs.
• MKTG 3330 - Consumer Behavior 3 sem. hrs.

Electives:

 (Choose nine hours from the following**)

• MKTG 3311 - Salesmanship: Concepts and Practices 3 sem. hrs.
• MKTG 3320 - Basic Advertising 3 sem. hrs.
• MKTG 3340 - Retail Management 3 sem. hrs.
• MKTG 3345 - Sales Management 3 sem. hrs.
• MKTG 4310 - Distribution Systems in Marketing 3 sem. hrs.
• MKTG 4320 - Marketing Research and Analytics 3 sem. hrs.
• MKTG 4340 - International Marketing. 3 sem. hrs.
• MKTG 4350 - Marketing Problems and Policies 3 sem. hrs.
• MKTG 4390 - Current Topics in Marketing 1-3 sem. hrs.

Note:

**Since MKTG 3310  is required for business majors as part of the business core, business majors will take an additional 3 hour course from the electives for the minor in marketing.