Oct 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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MKTG 3310 - Principles of Marketing

3 sem. hrs. The initial course in Marketing. Description and analysis of the flow of goods, services and ideas to consumers and industrial users. Factors outside the firm are also considered as they affect marketing decisions. Prerequisite: BUSI 0011  and Junior standing or above. 
Billing Hours
Distance Education Fee $100; Distance Education Fee $50



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