Dec 08, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Kinesiology

  
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    KINE 3341 - Secondary Physical Education Programs

    3 sem. hrs. The application of the fundamental principles related to human motor development, physical fitness, sports related activities and dance with children at the secondary school level. Materials fee required. Prerequisite: KINE 3338 and KINE 3339.
  
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    KINE 3365 - Personnel Management in Recreation and Sport Services

    3 sem. hrs. This course will provide a strong practical and theoretical foundation in sport and recreation management through the examination and investigation of contemporary human resource management and techniques.  It will provide basic information, principles, and in-depth case study analysis and hands-on practical experiences that have application to a wide variety of operations. Prerequisite: KINE 2314.
  
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    KINE 3366 - Managing Leisure Services

    3 sem. hrs. Introduction of issues related to managing leisure services in a variety of settings such as universities, municipal recreation, corporate wellness centers, and government and private sectors. Prerequisite: KINE 2314.
  
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    KINE 3367 - Sport Tourism

    3 sem. hrs. Lecture The course is designed to provide an introduction to sport events from a tourism strategic planning/marketing perspective.  Throughout this course, students will be exposed to sport event production strategies for tourism and their impacts on event stakeholders.  Students will examine specific sport tourism events and analyze their strategies for destination branding; sport tourism facility and event financing; host-guest interactions; environmental, political, economic, and socio-cultural impacts.
  
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    KINE 4112 - Physiology of Exercise Lab

    1 sem. hrs. The required laboratory course with KINE 4312. Demonstration and hands-on learning will introduce students to the scientific basis, techniques, and methods used in exercise physiology. Lab activities will complement lecture materials from KINE 4312. Lab fee required. KINE 4112 must be taken concurrently with KINE 4312.
  
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    KINE 4127 - Biomechanics Lab

    1 sem. hrs. The required laboratory course with KINE 4327. The demonstration and application of mechanical factors and principles affecting human motion. Qualitative and quantitative analysis of human motion with emphasis on sport and fitness activities. Lab fee required. KINE 4127 must be taken concurrently with KINE 4327.
  
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    KINE 4291 - Clinical Experience in Athletic Training V

    2 sem. hrs. A field based professional experience to provide the student the opportunity to apply knowledge and theory related to the philosophy, principles, and competencies of the athletic training profession. Prerequisites: Admission to the athletic training program and concurrent enrollment in KINE 3322.
  
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    KINE 4292 - Clinical Experience in Athletic Training VI

    2 sem. hrs. A field based professional experience to provide the student the opportunity to apply knowledge and theory related to the philosophy, principles, and competencies of the athletic training profession. Prerequisites: Admission to the athletic training program and concurrent enrollment in KINE 4322.
  
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    KINE 4293 - Clinical Experience in Athletic Training VII

    2 sem. hrs. A field based professional experience to provide the student the opportunity to apply knowledge and theory related to the philosophy, principles, and competencies of the athletic training profession. Materials fee required. Prerequisites: Admission to the athletic training program and concurrent enrollment in KINE 4326.
  
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    KINE 4294 - Clinical Experience in Athletic Training VIII

    2 sem. hrs. A field based professional experience to provide the student the opportunity to apply knowledge and theory related to the philosophy, principles, and competencies of the athletic training profession. Prerequisites: Admission to the athletic training program and concurrent enrollment in KINE 4324.
  
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    KINE 4308 - Facilities Design and Planning

    3 sem. hrs. Introduction to the process of developing a variety of facilities found in public and private sport settings. Prerequisite: KINE 2314 .
    Billing Hours
    Distance Education Fee $75
  
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    KINE 4309 - Finance Management in Sport

    3 sem. hrs. Lecture This course is designed to provide knowledge of financial planning and administration.  This includes, but not limited to, basic budget terminology, sources of financing for operating and capital expenditures, expenditure policies, auditing and the grant process. Pre-requisite: ECON 2301
  
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    KINE 4310 - Programs in Sports and Physical Fitness

    3 sem. hrs. A study of the principles of physical fitness and biomechanics of sports with an emphasis upon student performance in a variety of sport activities. Prerequisite: KINE 2313.
  
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    KINE 4311 - Measurement and Evaluation

    3 sem. hrs. Use and function of the various tests used in kinesiology together with the purpose, scope and techniques of test construction. Development of statistical techniques necessary for manipulation and interpretation of physical performance data. Prerequisites: KINE 1320 or KINE 2313.
  
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    KINE 4312 - Physiology of Exercise

    3 sem. hrs. This course is an application of anatomy and physiology that allows for the understanding of the effects of various forms of exercise and the environment on the body systems and performance. Lab activities will complement lecture materials. Prerequisites: KINE 2325 or BIOL 2401 and KINE 1320 or KINE 2313. KINE 4112 must be taken concurrently with KINE 4312.
  
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    KINE 4322 - Rehabilitation of Athletic Injuries

    3 sem. hrs. Rehabilitation for athletic injuries including goniometry, muscle testing, therapeutic exercises, and the use of SOAP notes. Prerequisite: KINE 2325 or KINE 3318 or BIOL 2401.
  
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    KINE 4324 - Administration of Athletic Training

    3 sem. hrs. Provides the general knowledge and application of athletic training administration including facility design, insurance claims, liability issues, and injury and treatment records. Prerequisite: KINE 1320.
  
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    KINE 4325 - Kinetic Anatomy

    3 sem. hrs. An analysis of the skeletal, muscular, and neurological structure and functional aspects of human movement with emphasis on sport and fitness activities. Prerequisites: KINE 2325  or BIOL 2401  and KINE 1320  or KINE 2313 .
    Billing Hours
    Distance Education Fee $100
  
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    KINE 4326 - Medical Terminology and Conditions in Sport and Exercise

    3 sem. hrs. Provides information about team physician and athletic trainer relationships, physical examinations, emergency equipment, medical terminology, athletic injuries, and problems related to the team physician. Prerequisite: KINE 2325 or KINE 3318 or BIOL 2401.
  
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    KINE 4327 - Biomechanics

    3 sem. hrs. An analysis of the mechanical factors and principles influencing human motion with emphasis on sport and fitness activities.  (KINE 4325  strongly recommended) Prerequisites: KINE 2325  or BIOL 2401 , and KINE 1320  or KINE 2313 . KINE 4327 must be taken concurrently with KINE 4127 .
    Billing Hours
    Distance Education Fee $50
  
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    KINE 4328 - Sport and Exercise Pharmacology

    3 sem. hrs. Provides general knowledge of the classifications, legal concerns, therapeutic uses, actions, side effects, and adverse reactions of major drug groups related to sports activities. Prerequisite:  KINE 2325  or KINE 3318  or BIOL 2401 .
    Billing Hours
    Distance Education Fee $75
  
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    KINE 4339 - Special Populations in Kinesiology

    3 sem. hrs. A course designed to direct kinesiology educators toward meeting the program needs of the exceptional individual in physical education or kinesiology professional setting. Practical teaching application with exceptional individuals is stressed. Prerequisites: KINE 1320  or KINE 2313 .
    Billing Hours
    Distance Education Fee $50
  
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    KINE 4340 - Exercise Testing and Prescription

    3 sem. hrs. This course provides classroom and hands on experience addressing all facets of exercise testing and prescription ranging from health appraisal, physical fitness testing, principles of exercise prescription, clinical exercise physiology, and special populations. Prerequisites: KINE 2325 or BIOL 2401, KINE 4312, and KINE 1320 or KINE 2313.
  
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    KINE 4363 - Sport Programming

    3 sem. hrs. Designed to provide initial foundation of basic sport programming skills, methods, and techniques necessary to deliver sports activities within a variety of settings, agencies and/or organizations. Prerequisite: KINE 2314.
  
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    KINE 4390 - Seminar in Exercise and Sport

    1‑3 sem. hrs. Contemporary issues in Exercise and Sport; topics vary with the individual. May be repeated for credit when topic varies.
  
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    KINE 4693 - Professional Field Experience I

    6 sem. hrs. This course is a field-based experience (minimum of 200 hours) to provide the student the opportunity to apply knowledge and theory related to the student’s specialization in kinesiology (e.g. Exercise Science, Pre-Allied Health Professional, Sport Management). Students must enroll in both KINE 4693 and KINE 4694 at the same time. To enroll students must have departmental approval as well as an overall and kinesiology GPA of 2.75. The field experience is for seniors only and they should enroll during their last semester. Students are allowed to enroll in other coursework but not to exceed the 18-hour university limit.
  
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    KINE 4694 - Professional Field Experience II

    6 sem. hrs. This course is in conjunction with Professional Field Experience I.  A minimum of 200 hours is required for this portion of the internship for a total of 400 hours.  Students must enroll in both KINE 4693 and KINE 4694 at the same time.  All of the requisites and limitations of KINE 4693 apply to this course as well. 
  
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    KINE 4696 - Directed Individual Study

    1‑6 sem. hrs. Investigative study on selected problems by students with particular needs through special permission of the Department Chair and Dean. May be repeated for credit when topic varies.

Management

  
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    MGMT 3312 - Behavior in Organizations

    3 sem. hrs. Interactions of individuals and groups in work environments. Topics include decision making, motivation, leadership, power, conflict, stress, and diversity. Other coverage includes management functions and environmental constraints affecting managerial practice and decisions. Prerequisite: BUSI 0011  and Junior standing or above.
    Billing Hours
    Distance Education Fee $100; Distance Education Fee $50
  
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    MGMT 3315 - Communicating in Business

    3 sem. hrs. A study of the fundamentals of effective communication in business and administration. Emphasis is placed on the application of modern techniques to business writing and oral reporting. Prerequisites: BUSI 0011 , and Junior standing or above.
    Billing Hours
    Distance Education Fee $100
  
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    MGMT 3320 - Concepts of Human Resource Management

    3 sem. hrs. A study of the comprehensive set of managerial activities carried out in organizations to develop and maintain a qualified workforce. Topics include the legal environment, human resource planning, recruitment, selection, employee appraisal, compensation systems, and an introduction to labor relations. Prerequisite: Junior standing or above.
    Billing Hours
    Distance Education Fee $100
  
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    MGMT 3325 - Introduction to Quality Management

    3 sem. hrs. The contributions of the masters in quality management are examined. Applications of concepts in manufacturing and service organizations are presented. The class is managed by utilizing these concepts. Prerequisite: Junior standing or above.
  
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    MGMT 3330 - Small Business Strategy

    3 sem. hrs. This course will focus on both the entrepreneurial aspects and the ongoing management of a small business enterprise, with a focus on achieving and sustaining competitive advantage as a small organization. This course generally defines a small business as one that has fewer than 100 employees, has a target customer in close proximity to its bricks-and-mortar operations, and where only one or a few individuals had provided the original startup financing. This course will focus on the leadership, decision-making, management, marketing, financial controls and other mission-critical processes that ensure a successful startup and ongoing health of a small business enterprise. Prerequisite: MGMT 3312 and/or Permission of Instructor
  
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    MGMT 3335 - Strategic Issues in Family Business

    3 sem. hrs. This course examines the new discipline that has developed over the last 20 years and focuses on the unique aspects of family business. Strategy, finance, accounting, organizational behavior, law, operations management and basic small business concepts are integrated throughout this course. Students will have an opportunity to work as consultants to a family firm and assist with the development of a firm strategic, business or transitional plan. Prerequisite: MGMT 3312 and/or Permission of Instructor
  
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    MGMT 3355 - Organization Change and Development

    3 sem. hrs. An in-depth study of group and organization-wide interventions designed to improve the group and organization’s ability to cope with change and manage continuous improvement. Emphasis is on developing processes to improve group dynamics, organization-wide health and effectiveness, and on a systems approach to diagnosing and solving problems. Prerequisites: MGMT 3312 and Junior standing or above.
  
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    MGMT 3360 - Social Entrepreneurship

    3 sem. hrs. Social entrepreneurs are gaining international attention motivated by change and to see the world as it can be, not as it is. Students in the course are expected to participate in the creation of solutions to address a social problem. The intention of the course is to combine the goal of serving others while deepening each student’s understanding of the world around them. This interdisciplinary course will help students from all majors learn how social entrepreneurship can create a better world by starting with the strength of their major field and applying to the problems of a disadvantaged population. The field of social entrepreneurship is in its infancy, and as such, we are collaborating to share knowledge and gain experience in this emerging field. Prerequisite:  Junior standing or above
  
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    MGMT 3390 - Training and Development

    3 sem. hrs. The purpose of this course is to introduce the student to the Human Resource function of training and development.  Specifically, the course will focus on assessing the needs of employees and organizations with regard to training and employee development; the design of training programs; methods used to train and develop employees; and program evaluation.  Prerequisites: MGMT 3320  or permission of the instructor, and junior standing or above.
  
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    MGMT 4305 - Staffing in Organizations

    3 sem. hrs. A study of the concepts, methods, and problems encountered in the development, validation, and utilization of employee recruitment, selection, training, and career development. Legal defensibility, relevant policies and legislation, and organizational effectiveness of staffing and development will be discussed. Prerequisites: ORMS 3310 , MGMT 3320 , or permission of instructor, and Junior standing or above.
    Billing Hours
    Distance Education Fee $50
  
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    MGMT 4310 - Managing Dysfunctional Workplace Behavior

    3 sem. hrs. This course focuses on conceptual content and skills that today’s managers can use to improve the workplace environment and management of subordinate performance. More specifically, the course focuses on the causes, consequences and management of many difficult employee behaviors including aggression, violence, sexual harassment, sabotage, and theft. The material is based upon previous coursework and extends student understanding of important topics including motivation, discipline, leadership, group behavior, and performance management. Prerequisites: MGMT 3312, 3320 and Junior standing or above.
  
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    MGMT 4315 - Multinational Management

    3 sem. hrs. A study of management processes and their application across different cultural, economic and legal environments. The course focuses on differences among values, beliefs, perceptions, attitudes and behaviors across national and cultural boundaries that affect the employee work and performance. Prerequisites: MGMT 3312 , 3320 , or permission of instructor if taken as an elective, and Junior standing or above.
    Billing Hours
    Distance Education Fee $100
  
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    MGMT 4320 - Leadership and Managerial Effectiveness

    3 sem. hrs. A chronological study of leadership models, styles, and practices highlighting the paradigm shift from the industrial age to the information age. Focuses on the characteristics of leaders important to effective leadership outcomes, cross-cultural skills essential for effective leadership in international and culturally diverse settings, self-assessment and the development of a personal leadership vision, and the strategic skills necessary for providing vision and strategic direction of the organization. Prerequisites: MGMT 3312 , or permission of instructor if taken as an elective, and Junior standing or above.
    Billing Hours
    Distance Education Fee $75
  
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    MGMT 4330 - Business Ethics

    3 sem. hrs. Historical and contemporary views of business as a social institution; focus is on the nature of ethics and the utilization of codes of ethics. Prerequisite: Junior standing or above.
    Billing Hours
    Distance Education Fee $100
  
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    MGMT 4335 - Compensation and Appraisal Systems

    3 sem. hrs. A study of the issues involved in planning, processing and administering employee compensation programs and performance appraisal systems. Topics include incentive pay, executive compensation, fringe benefits, health and pension plans, performance appraisal methods, use of appraisals in compensation decisions, and legislation and policies regulating compensation and appraisal systems.  Prerequisites: ORMS 3310 , MGMT 3320 , or permission of instructor, and Junior standing or above.
  
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    MGMT 4340 - Critical Thinking and Decision Making

    3 sem. hrs. This course integrates theory and practice in order to develop and accumulate problem solving skills–the ability to analyze, think, perform, evaluate, and adapt to the changing needs of organizations. Focuses on complex decision making processes, critical thinking skills and creative problem solving techniques for the learning organization, motivation and coaching of others, development of conflict resolution skills, and the management of stress and well-being. Prerequisites: MGMT 3312 , 3320 , or permission of instructor if taken as an elective, and Junior standing or above.
    Billing Hours
    Distance Education Fee $50
  
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    MGMT 4385 - Human Resource Planning

    3 sem. hrs. A study of the concepts important to human resource planning; both strategic planning and budgetary planning. The course will focus on developing skills necessary to estimate and evaluate the costs of various human resource activities, and on decision-making activities in an HR environment, with special attention to legal costing in regards to the HR function.  The course serves as a useful integration course and relates to issues (such as training & development, staffing & development, compensation, appriasal systems, and legal liability) discussed in other relevant courses as the basis for making decisions about the usefulness of various HR activities.  Prerequisites: MGMT 3320 , ORMS 3310 , Junior standing or above.
  
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    MGMT 4388 - Administrative Policy and Strategy

    3 sem. hrs. Analytical process and methodology for policy-strategy formulation, approached as a multi-level, integrative process. Analysis focused on integration of skills and competencies acquired through the BBA program. Prerequisite: Successful completion of all other courses in the Business Core Requirements.
    Billing Hours
    Distance Education Fee $100; Distance Education Fee $50
  
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    MGMT 4390 - Current Topics in Management

    1-3 sem. hrs. Selected topics for special study related to management functions, processes or issues. May be repeated for credit when topics vary. Prerequisites: Junior standing or above, and others depending on topic. Contact the Dean’s office for information.
  
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    MGMT 4396 - Directed Individual Study

    1-3 sem. hrs. Individual supervised study and a final report. Prerequisites: permission of instructor, Junior standing or above, and others depending on selected topic. Inquire at the Dean’s office for information.
  
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    MGMT 4398 - Internship in Management

    3 sem. hrs. Supervised full-time or part-time, off-campus training in business or government organization. Oral and written reports required. Prerequisites: management major, and Junior standing or above. Students must apply to program and be accepted prior to registration. May not be repeated for credit.

Management Information Systems

  
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    MISY 2305 - Computer Applications in Business

    3 sem. hrs. Survey of modern business computer hardware, software, and applications. Opportunities to create programs and use existing application software to solve various management information technology-oriented problems. Emphasizes the end-user’s perspective, and interactions with management information technology. TCCNS Equivalent: BCIS 1305
    Billing Hours
    Distance Education Fee $100
  
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    MISY 3310 - Management Information Systems Concepts

    3 sem. hrs. Provides an understanding of the importance of computer-based information in the success of the firm. Illustrates ways in which companies utilize computer systems to strategically compete within certain industries. Emphasis is on the role of information systems within each of the functional areas of business. Major concepts include data management, decision support, and management information systems. Prerequisites: BUSI 0011 , MISY 2305  and Junior standing or above.
    Billing Hours
    Distance Education Fee $100; Distance Education Fee $75
  
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    MISY 3320 - Business Data Communication and Networking I

    3 sem. hrs. Characteristics of contemporary business data communication components, their configurations, and their impact on management information systems design. Topics include designing, managing, securing, and implementing business data communication networks, and their integration into management information systems. Exercises and assignments use various data communication facilities. Prerequisites: Junior standing or above.
  
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    MISY 3330 - Database Management

    3 sem. hrs. Concepts and methodology of data base planning, design, development, and management of the computerized data base of a management information system. The emphasis is on logical data base design and a study of hierarchical, network, and relational implementations. Normalization exercises are completed relative to the logical design of relational data bases. Exercises and assignments use a relational DBMS package. Prerequisites: Junior standing or above.
  
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    MISY 3340 - Systems Analysis and Design

    3 sem. hrs. Develops ability to analyze an existing information system within an organization, to identify information requirements, and to specify the functions of a new information system. Includes cost/benefit analysis of proposed information systems. Exercises and assignments use a Computer Aided Software Engineering (CASE) tool. Prerequisites: Junior standing or above.
  
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    MISY 3350 - Business Applications Development

    3 sem. hrs. This course provides an understanding of the Visual Basic programming environment in the context of business application design and development. This course will place emphasis on performance characteristics and user interface design considerations. Prerequisites: Junior standing or above.
  
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    MISY 3360 - ERP Overview

    3 sem. hrs. 3:0 A study of the management of information technology as it is practiced in organizations today. Traditional organizations are moving toward a more interconnected or networked business environment. A major focus is understanding the role and use of complex technology in the support of individual, workgroup, enterprise, inter-enterprise and international computing. This course will utilize a business process management approach through the use of enterprise software. Prerequisite: ONLY Juniors or Post-Baccalaureate
  
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    MISY 4310 - Business Data Communications and Networking II

    3 sem. hrs. Design, implementation, and operation of client-server network systems for organizational Intranets and Internet presence. Exercises and assignments use selected data communications facilities. Prerequisites: MISY 3320 and Junior standing or above.
  
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    MISY 4325 - Business Decision Support Systems and Expert Systems

    3 sem. hrs. A survey of decision support systems and expert systems used in business. Topics include artificial intelligence (AI), knowledge engineering, knowledge acquisition, expert system shells, modeling, simulation, and selection of appropriate computer package support. Exercises and assignments use various computer packages such as neural network systems and expert system shells. Prerequisites: Junior standing or above.
  
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    MISY 4330 - Website Development for Business

    3 sem. hrs. This course provides an understanding of the principles and techniques for client-side web development using HTML, XHTML and CSS. Text editors and the software tools such as Dreamweaver and FrontPage will be used. This course includes designing for web standard, accessibility, usability, and workflow for web design. Prerequisites: Junior standing or above.
  
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    MISY 4340 - Electronic Commerce Management

    3 sem. hrs. A broad overview of electronic commerce topics as they relate to various users. General coverage includes electronic commerce history, opportunities, limitations, and risks. Technical discussions include the internet, intranets, extranets, firewalls, security, protocols, servers, and browsers. Prerequisites: Junior standing or above.
  
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    MISY 4350 - Business Intelligence and Analytics

    3 sem. hrs. Overview of important concepts of business intelligence, and the use of analytics, technologies, applications and processes used by organizations to gain data-driven insights.  These insights and predictions can be used to aid decision-making and performance management across functional areas, including marketing, operations, and finance.  Students will learn to extract and manipulate data, and create reports, scorecards and dashboards, including mobile apps. ONLY Juniors or Post-Baccalaureate or Seniors for MISY 4350
  
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    MISY 4365 - Data Warehousing and Data Mining for Business Intelligence

    3 sem. hrs. 3 In the information age, organizations can and do collect massive amounts of data. Yet organizations are often “data rich” but “information and knowledge poor”. This course is designed to prepare business professionals who, by using analytical methods and data mining and data visualization tools will be able to harness the potential of data by extracting business intelligence that can be used to improve decisions and operations at various points in the value chain. Prerequisites:  MISY 2305, MISY 3330, ORMS 3310, and Junior standing or above.
  
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    MISY 4375 - IT Project Management

    3 sem. hrs. 3:0 This course covers issues related to managing projects in organizations. The course focuses on the management of projects and working as a team. Students are expected to draw on materials from other management information system courses, especially the System Analysis and Design, and Database Management courses. Prerequisites: MISY 3330 (Database Managment) 
     
  
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    MISY 4390 - Current Topics in Management Information Systems

    1-3 sem. hrs. Selected topics for special study related to management information systems. Prerequisites: Junior standing or above, and others depending on topic. Contact the Dean’s office for information.
  
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    MISY 4396 - Directed Individual Study

    1-3 sem. hrs. Individual supervised study and a final report. Prerequisites: permission of instructor, Junior standing or above, and others depending on selected topic. Inquire at the Dean’s office for information.
  
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    MISY 4398 - Internship in Management Information Systems

    1-3 sem. hrs. Supervised practical experience in business computer systems. Prerequisites: MIS major, Junior standing or above, and others depending on selected internship. Students must be accepted prior to registration. May not be repeated for credit.

Marketing

  
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    MKTG 3310 - Principles of Marketing

    3 sem. hrs. The initial course in Marketing. Description and analysis of the flow of goods, services and ideas to consumers and industrial users. Factors outside the firm are also considered as they affect marketing decisions. Prerequisite: BUSI 0011  and Junior standing or above. 
    Billing Hours
    Distance Education Fee $100; Distance Education Fee $50
  
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    MKTG 3311 - Salesmanship: Concepts and Practices

    3 sem. hrs. An introduction to professional salesmanship as a marketing tool. Emphasis is placed on the theory and application of the professional selling process. Prerequisite: Junior standing or above.
  
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    MKTG 3315 - Advertising and Promotional Strategy

    3 sem. hrs. The student will learn about the development and implementation of a coordinated and integrated advertising and promotions strategy. Emphasis is placed on the interrelationships among advertising, sales management, and sales promotion activities.
      Prerequisites: MKTG 3310  and Junior standing or above.
    Billing Hours
    Distance Education Fee $50
  
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    MKTG 3320 - Basic Advertising

    3 sem. hrs. Advertising concepts and a critical analysis of commercial advertising practices. Students apply advertising concepts in projects such as case studies, campaign evaluations, and simulation exercises. Prerequisite: Junior standing or above.
  
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    MKTG 3325 - Entrepreneurial Marketing

    3 sem. hrs. Entrepreneurial marketing provides entrepreneurs and small business owners with the knowledge needed to successfully perform marketing activities (primarily promotion) on a very low budget. Students will learn the utilization of techniques and the analysis of market characteristics that impact the small entrepreneurial organization, its products and services. Additionally, students will learn how to develop specific yet flexible marketing plans and activities, and the effective management of practices, finances, and obligations associated with the marketing of smaller entrepreneurial firms. Factors inside and outside the firm are researched and analyzed as they affect successful small business marketing decisions. Prerequisites: Junior standing or above and/or permission of the instructor for non-business majors.
  
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    MKTG 3330 - Consumer Behavior

    3 sem. hrs. An examination of the psychological and social influences that affect consumer decision making. Emphasizes the development of marketing programs designed with behavioral considerations in mind. Prerequisites: MKTG 3310 and Junior standing or above.
  
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    MKTG 3333 - Digital Marketing

    3 sem. hrs. This course introduces students to the theories, strategies, tools, and techniques of effective online marketing. The course emphasizes the essential concepts, methods, technologies, and decision making criteria for business-to-business and business-to-consumer Internet marketing. The broad concepts of ethics, social responsibilities, sustainability, and globalization are integrated through the course. Topics include online marketing research, business intelligence, Web site design, and Internet marketing strategy. Prerequisites: Junior status or permission of the instructor. 
    Billing Hours
    Distance Education Fee $100
  
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    MKTG 3340 - Retail Management

    3 sem. hrs. A managerial approach to retailing. Topics such as trade area evaluation, buying, layout, pricing, cost and expense analysis are considered. Prerequisites: MKTG 3310 and Junior standing or above.
  
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    MKTG 3345 - Sales Management

    3 sem. hrs. An exploration of the problems and practices of sales and sales management. Organizational structure and development of programs to assure a competent and effective sales force are stressed. Prerequisites: MKTG 3310 and Junior standing or above.
  
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    MKTG 4310 - Distribution Systems in Marketing

    3 sem. hrs. An analysis of the development of integrated distribution systems. Topics include retail and wholesale institutions, channel conflict and cooperation, channel control, franchising and emerging developments in distribution channels. Prerequisites: MKTG 3310 and Junior standing or above.
  
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    MKTG 4320 - Marketing Research and Analytics

    3 sem. hrs. The study of research in marketing with emphasis on the collection and interpretation of data and its application to the solution of marketing problems. Prerequisites: ORMS 3310 , MKTG 3310 , 6 hours of advanced marketing, and Junior standing or above.
    Billing Hours
    Distance Education Fee $50
  
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    MKTG 4340 - International Marketing

    3 sem. hrs. A study of the economic, social and cultural environment of international marketing. The course focuses on marketing decision making in this environment. Prerequisites: MKTG 3310  and Junior standing or above, or permission of instructor.
    Billing Hours
    Distance Education Fee $50
  
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    MKTG 4350 - Marketing Strategy

    3 sem. hrs. The study and application of the strategic marketing planning process to realistic business situations. Topics include: strategies for growth and competitive advantage; market segmentation, targeting and positioning; marketing mix strategies and tactics; customer satisfaction and relationship building; and evaluation and control of marketing strategies. Attention to ethical considerations in marketing and a triple bottom line (TBL) evaluation of marketing outcomes. Prerequisites: MKTG 3310 , nine additional hours of upper-division marketing, and Senior standing.
    Billing Hours
    Distance Education Fee $50
  
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    MKTG 4360 - Social Media Marketing

    3 sem. hrs. A comprehensive study of Social Marketing strategy and implementation. The course explores the tools, techniques, and strategic logic used in the development and implementation of social media marketing strategy. The course also describes and defines the logic models used for specific plans and programs that affect and are affected by the technology and competitive environments. Prerequisites: MKTG 3310 , and Senior standing.
    Billing Hours
    Distance Education Fee $100
  
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    MKTG 4390 - Current Topics in Marketing

    3 sem. hrs. (3:0) Selected topics for special study related to marketing functions, processes, or issues. May be repeated for credit when topics vary. Prerequisites: Junior standing or above, and others depending on topic. Contact the Dean’s office for information.
  
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    MKTG 4396 - Directed Individual Study

    1-3 sem. hrs. Individual supervised study and a final report. Prerequisites: permission of instructor, Junior standing or above, and others depending on selected topic. Inquire at the Dean’s office for information.
  
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    MKTG 4398 - Internship in Marketing

    3 sem. hrs. Supervised full-time or part-time, off-campus training in business or government organization. Oral and written reports required. Prerequisites: marketing major, and Junior standing or above. Students must apply to program and be accepted prior to registration. May not be repeated for credit.

Mathematics

  
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    MATH 0099 - Math Non-Course Based Development

    0 sem. hrs. (0:0) Preparation workshop to help students achieve College Readiness in mathematics under the Texas Success Initiative. Topics include five general areas: fundamental mathematics, algebra, geometry, statistics, and problem solving.
    Not counted toward graduation or semester enrollment load.

  
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    MATH 0200 - Brief Developmental Mathematics

    1-2 sem. hrs. (1-2:0)  

    Topics as in MATH 0300. For students who have completed most topics in MATH 0300. Requires permission of MATH department. (Not counted toward graduation) Fall, Spring, Maymester, Summer.


  
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    MATH 0300 - Developmental Mathematics

    3 sem. hrs. (3:0) Topics include number concepts, computation, elementary algebra, geometry, and mathematical reasoning. Also, linear equations and inequalities, rational expressions, exponents and radicals, quadratics and word problems. May be repeated for credit as needed to complete mastery of all topics. (Not counted toward graduation.) Fall, Spring, Summer.
    Billing Hours
    Distance Education Fee $75
  
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    MATH 0310 - Development Mathematics-Algebra

    2 sem. hrs. (2:0) The course is designed for students needing an extensive review of mathematics to prepare them for state & campus standards and/or higher mathematics courses. The course covers number concepts, computation, various algebra topics, geometry, and mathematical reasoning. This course will follow the needs of the linked course MATH 1314. This course does not count towards credit for graduation.
  
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    MATH 0320 - Development Mathematics-Statistics

    2 sem. hrs. (2:0) The course is designed for students needing an extensive review of mathematics to prepare them for state & campus standards and/or higher mathematics courses. The course covers number concepts, computation, various algebra topics, geometry, and mathematical reasoning. This course will follow the needs of the linked course MATH 1442. This course does not count towards credit for graduation.
  
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    MATH 0398 - Introduction to Algebra

    3 sem. hrs. (3:0) Number concepts, computation, elementary algebra, geometry, and mathematical reasoning.
    (Not counted toward graduation.) Fall, Spring, Summer.

  
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    MATH 0399 - Intermediate Algebra

    3 sem. hrs. (3:0) Topics include linear equations and inequalities, rational expressions, exponents and radicals, quadratics and word problems. Prerequisite: MATH 0398 or placement into MATH 0399. Fall, Spring, Summer.
    Not counted toward graduation.

  
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    MATH 1314 - College Algebra

    3 sem. hrs. (3:0) Quadratic equations, inequalities, graphs, logarithms and exponentials, theory of polynomial equations, systems of equations. Prerequisite: TSI College Readiness in mathematics or MATH 0300  or placement into MATH 1314. Not for Colleges of Liberal Arts or Nursing and Health Sciences; consult advisor for exceptions and approval.  Fall, Spring, Summer. TCCNS Equivalent: MATH 1314
    Counts as the mathematics component of the University Core Curriculum.

  
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    MATH 1316 - Trigonometry

    3 sem. hrs. (3:0) Trigonometric functions, identities, equations involving trigonometric functions, solutions of right and oblique triangles. Prerequisite: MATH 1314  or placement beyond MATH 1314 . Fall, Spring. TCCNS Equivalent: MATH 1316
  
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    MATH 1324 - Mathematics for Business and Social Sciences

    3 sem. hrs. (3:0) Students will learn how the properties and language of mathematics can be used in business and real-world problem solving and understand the techniques and applications of finance problems, basic matrix operation, basic counting principles, and probability analysis in modeling real-world scenarios. Prerequisite: MATH 1314 or placement beyond MATH 1314. TCCNS Equivalent: MATH 1324
    Counts as the mathematics component of the University Core Curriculum.

  
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    MATH 1325 - Calculus For Business & Social Sciences

    3 sem. hrs. (3:0) Students will develop and combine the concepts in and relationships between Mathematics and Business from the fundamentals of calculus and optimization in all Business fields. Students are expected to learn the materials algebraically with technology. Students will combine the concepts of limits, continuation, differentiation and integration techniques to solve problems in business, economics, and social sciences.  Prerequisite: MATH 1324. Fall, Spring, Summer. TCCNS Equivalent: MATH 1325
    Counts as the mathematics component of the University Core Curriculum.

  
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    MATH 1332 - Contemporary Mathematics

    3 sem. hrs. (3:0) This course serves as a terminal course and supplies a brief overview of several topics in mathematics.  Topics may include introductory treatments of sets, logic, number systems, number theory, relations, functions, probability and statistics. Appropriate applications are included. This course emphasizes using critical thinking to make decisions based on information. Prerequisite: College Ready in Mathematics. Fall, Spring, Summer. TCCNS Equivalent: MATH 1332
    Counts as the mathematics component of the University Core Curriculum.

  
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    MATH 1390 - Introduction to Mathematical Topics

    1-3 sem. hrs. (3:0) A course to introduce students to mathematical topics in a formal setting. The course may support problem solving, or systematic investigations of topics outside the current mathematical catalog. May not be substituted for regularly scheduled offerings. Prerequisite: Permission of the Department Chair.
    May be repeated for credit.

  
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    MATH 1442 - Statistics for Life

    4 sem. hrs. (3:2) An introduction to statistical concepts and methods used in all disciplines to enhance decision making based on data analysis, including: basic experimental design models, measurement and data collection through sampling; display and summary of information, and assessment of relationship through descriptive techniques; probability concepts leading to estimation and hypothesis testing of means, variance and proportions, regression analysis, one-factor ANOVA and chi-square test of independence; and applications through case studies. The laboratory component of the course offers applications of the theory presented during the classroom sessions. Prerequisite: TSI College Ready in Mathematics or MATH 0300 .  Fall, Spring, Summer. TCCNS Equivalent: MATH 1442
    Counts as the mathematics component of the University Core Curriculum.

    Billing Hours
    Distance Education Fee $100
  
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    MATH 2305 - Discrete Mathematics I

    3 sem. hrs. (3:0) An introduction to topics in Discrete Mathematics with an emphasis on applications in Mathematics and Computer Science. Topics include formal logic, graphs, trees and related algorithms, and combinatorics and discrete probability. Prerequisites: MATH 1316 MATH 2312 , or placement into MATH 2305. Fall, Spring, Summer. TCCNS Equivalent: MATH 2305
  
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    MATH 2312 - Precalculus

    3 sem. hrs. (3:0) A more rapid treatment of the material in MATH 1314 and MATH 1316, this course is designed for students who wish a review of the above material, or who are very well prepared. Functions, graphs, trigonometry, and analytic geometry. Prerequisite: MATH 1314 or placement into MATH 2312. Fall, Spring, Summer. TCCNS Equivalent: MATH 2312
  
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    MATH 2413 - Calculus I

    4 sem. hrs. (3:2) Limits, continuity, derivatives, applications of the derivative, and an introduction to integrals. Contains a laboratory component. Prerequisite: A grade of C or better in MATH 1316  or MATH 2312 , or placement into MATH 2413. Fall, Spring, Summer. TCCNS Equivalent: MATH 2413
    Counts as the mathematics component of the University Core Curriculum.

 

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